Question

Topic: Taglines/Names

Brand Name For Rusk(tea Snack) To Be Launched Soon

Posted by Anonymous on 11/11/2012 at 3:59 AM ET 250 Points
we are going to launch a rusk(tea time snack) segment in kanpur we are looking for a catchy brand name with a good tag line our main focus will be on quality and to give new flavours to the consumers which they have never tasted before . brand name should be catchy and easy to remember with a indian accent not too much english in style as our target consumer is middle class and lower middle.
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RESPONSES

  • Posted by Moriarty on 11/11/2012 at 5:01 AM Accepted
    Gulshan

    firstly some real advice. You can't serve everybody - so don't try to. There are enough people in Kanpur* - three million, bigger than Amsterdam - for you to make some people very happy, whilst not making others unhappy. Just not dealing with the latter will make your business hum! It is a part of what we marketers call "positioning".

    So: if you can form an idea of just who you imagine your ideal customer to be - it would help. Focus in on them and you focus on a real and living segment of your community.

    Not too English in style wipes out Tiffin ... :-)

    How about "The Afternoon Tea and Rusk Company" - this sort of simple statement was a favourite of the British because they couldn't think up snappy one-liners. However it is now accepted that this has that "English Style" to it yet doesn't have any real English connotations.

    Tagline?

    "When enjoying your afternoon Darjeeling on the Verandah"

    again only allusions.

    Are we getting anywhere. If you like them, play with them. If you don't please point us in a direction you would prefer. This is a forum and comments are blunt weapons! Sorry.

    To your success,
    Moriarty


    * These new names do confound me! I know you like them, I was just wondering where it was. When I knew it was the new name for Cawnpore ... bells rang. That will tell you the last time I was in India!!! Apols.
  • Posted by Jay Hamilton-Roth on 11/11/2012 at 8:12 AM Accepted
    Ruska Telle
    The Rusk Trust
  • Posted by Gary Bloomer on 11/11/2012 at 10:51 AM Accepted
    Brand names cannot "speak" ... as such, they can't really have accents.

    Only spoken voices (meaning audible language) and styles of written speech have "accents".

    Think about it.

    As for "catchy" please search the forum for previous responses dating back 3 years. Think relevance, not catchy.

    A named product or good becomes a brand name only when certain traits and qualities are associated with that product in the mind of the buyer and consumer. Not before. Geographically, please define where Kanpur is because not everyone on this forum is going to be familiar with the region, its people, or its customs.
  • Posted by Moriarty on 11/11/2012 at 11:41 AM Member
    Gary

    You commented:

    "Geographically, please define where Kanpur is because not everyone on this forum is going to be familiar with the region, its people, or its customs."

    I looked it up on Wikipedia to find that it is the new name for Cawnpore - a city I would have recognized the name of. Had you read my comment you would not have needed to ask. In future, do a little research!

    Rely on me if you want to market to Asia. I grew up there.

    Moriarty.
  • Posted by Gary Bloomer on 11/11/2012 at 7:18 PM Member
    Oh, begging your Royal Highness's pardon, m'lady Moriarty. My crystal ball is currently BROKEN and had I known in advance that it's now MANDATORY to read every other post and to eagerly cross check every reference and to consult with you BEFORE expressing an opinion, I would have avoided offending your sensibilities!

    FYI: the spelling of Cawnpore dates from before 1948. Hardly what one might call "new".

    Not long ago I asked a question on whether contribution to this forum was valued. Responses were mixed.

    I've been contributing to this forum for three and a half years. I've poured my heart and soul into my posts. I've answered over 2,500 questions, written over 1.2 million words of content, and researched here, there, and everywhere to help people. All of which has pushed me
    into 4th place on the top 100 listing.

    I largely refrain from commenting on other people's posts. In fact, I seldom read the input from other people because I come here to help the people asking questions, not to bouy up other people's egos or to make other people feel small by smacking them around in public.

    Did I read your comment? No, because really, I don't care to.

    Thank you, but in future, when I respond to a question, I'll focus my efforts on answering the question based on my knowledge at the time, not on doing research to please you.

    This means from time to time, and whether you like it or not, I'll be asking whatever Goddamn questions I choose to, of whoever writes in with questions, until one of the forum's moderators asks me not to.

    Will you be going after Phil, Randall, Jay, or Michael like this? I'll be sure to bring some popcorn. If you don't like my responses, don't read them.

    You grew up in Asia? Woohoo for you! And yet, you still had to look something up on Wikipedia? And we're to rely on your if we "want to market to Asia"? What's wrong with this picture?

    I grew up working my ass off helping people, not lecturing them on the research they ought to be doing.
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