Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 604,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Looking For A List Of 5 Topics To Write Articles O
11/12/2012 at 10:24 PM ET
My target market is women, probably aged 25 - 45.
My main products for sale are fabric headbands, and I've just started a new line of "sports headbands", which I've yet to market.
I've let my backlinks slide, so I'd like to write, or have someone write some short articles for SEO purposes. At the moment I'm wanting some help with:
1. A list of 5 article topics, that would be great for SEO and relate to my products / site.
2. Opinions on the best sites to submit articles to, for SEO and in terms of being found.
3. Any other helpful info one wants to provide is greatly appreciated too.
11/12/2012 at 11:34 PM
It's best to focus on what you know best: headbands. So, articles might include: The right headband for your personality, How headbands can complete your look, Runway headbands style tips, etc.
As far as where to submit articles, there's a wealth of article banks, but you're probably better served by identifying a number of bloggers that offer style tips and are "headband-friendly". Offer to write an article for them about headbands (that's targeting their audience). That will likely give you both SEO and interested prospective website visitors.
11/13/2012 at 2:04 AM
firstly your question is clear and informative - thankyou.
Your website looks really cool, too. I am afraid my hair gets brushed and put up. End of story! Sorry.
Five topics - as with most things I do, look to who is buying them and what they buy them for. Sell that way and marketing suddenly becomes a lot easier.
(1) Headbands for Aquarius (etc) - personality types.
(2) Headbands on a rainy day
(3) Running in the park
(4) How many headbands do you have?
(5) Headbands across the world: Japan
(6) Looking after your pet headband, dos and don'ts.
(7) Names for a newborn headband.
I'm not too certain about the last two ;-)
There are all sorts of article submission sites - this is not my strength though. I have heard of some and they will do all the footwork for you.
[off topic] Now: as an aside, why do you not advertise for traffic (Adwords, etc)? SEO is fine, only it is very hit and miss. For the amount you spend on a decent copywriter you could get a campaign mounted. With results that are more scalable and predictable. [/off topic]
Note: any of the above pages would do as a landing page for a paid campaign. It pays to be engaging in some way - you could even try the headband taming as an off-the-wall spoof which might just click ...
to your success,
11/13/2012 at 7:49 PM
Thank you both of you.
Jay, I like your idea of finding a blog owner who'd like to post an article. I find most blogs with great readership, etc. usually don't have any guest writers - they do it all themselves. Does it matter if a blog I choose is read an awful lot? Is the idea that blog posts come up higher in search engine results than article submission sites?
Moriarty, very helpful advice to plan and look to who is buying them, what they buy them for and to sell that way. One of your suggestions: Headbands across the world: Japan. I really like this idea, and think maybe a fun article about headbands from different areas of the world would work, and then throw in some info about my japanese prints. In doing this though, the article wouldn't entirely relate to my specific products. Again, does that matter at all, or is there enough SEO benefit for me since it's about "headbands" in general, and contains a link to my own site?
I'd luv any more ideas on articles too, if anyone's got any.
11/17/2012 at 8:42 AM
would be happy to hear from more members, if anyone's got anything to add
11/20/2012 at 7:57 AM
As you probably know, Google's algorithm related to SEO is changing to favor content over backlinks. So, one strategy is to write articles and post them on your own website -- each on its own page, or each as a blog post.
Following is a list of highly-sought terms on Google. To capture the people using these terms, use these exact terms as article titles. A second list shows additional highly-sought terms that may inspire you to expand your product line in the direction potential buyers are searching.
Headbands for Women
Headbands for Sports
Other high-search terms that might inspire you:
Headbands for Girls
Hair Accessories for Girls
Baby Hair Accessories
Flower Girl Hair Accessories
Headbands for Men
You might invigorate your search results if you start talking about each of these topics on Facebook, as Facebook entries (particularly with followers or commenters) can earn high relevancy scores (i.e., they get good placement in search engine results). With the holidays coming, you surely have lots of ideas about what to say.
Then, as a bank-shot, use Twitter to drive visitors to your Facebook and website pages. It can be really effective in this way. So, a Facebook post might be: "In this image, Cindy Crawford is wearing a leopard headband, nearly identical to the one I created." Then post a link to your version of the headband, or a button that says, "Get one now." The companion Twitter message might be, "Is #CindyCrawford wearing my #headband? You decide." Add a short URL to your Facebook post. This increases your Facebook traffic and thus your rise in search engine results.
Pinterest also seems like a natural place for you to post images of your headbands.
If you still want back-links, think about posting one headband on ebay and then linking that listing to your site, and another on Etsy with a link to your site, etc. These are highly trafficked and relevant sites so a few backlinks from these venues can be helpful.
Generally, all of these activities are getting better results than earlier backlink strategies, now that Google has implemented their Panda/Penguin algorithm modifications.
11/20/2012 at 10:03 AM
Thanks very much, Peg, great info & advice!
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
10 Tactics to Increase Newsletter Subscriptions
by Aleksander Czyz
A Handy Guide to Using Quizzes in Your Content Marketing
by Josh Haynam
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with