Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 610,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
11/14/2012 at 2:56 AM ET
Could any one please help me to understand on how to perform a Multi-Domain Segmentation (MDS)?
Let's say we have consumer survey data for an FMCG Brand, and we have details for following Domain (each domain will have 20 questions)
While it is easy to do a segmentation based on only one of the domain (using k-means/two step cluster analysis). how to do a multi domain segmentation using all above mentioned domains? what statistical methodologies should be used to perform the same?
11/14/2012 at 4:46 AM
[rant] Fair Warning: Analysis is not my strength. I did Natural Sciences at Uni* and started with biology because I love plants. I couldn't stand all the ruddy statistics. All that dumb number crunching and not a moment to enjoy the Botanic Gardens! I love plants, statistics reduces them to a pile of meaningless numbers. The results they got were dry and dead. All the beauty I adored had vanished into monochrome spreadsheets.
So what has this to do with domains? Well take it from the Moriarty perspective. That is to say, to kick the ball way out of the field and start playing with it there.
First point - who is making this data that you want to analyze? Because as soon as you switch your perspective you see another dimension altogether. Looking at the people who make your data will give you a whole new dimension on what the data says.
Understanding what these people feel is what you are dealing with here. Because feeling is what motivates people.
So: an apology, because this hasn't helped you one iota, has it?
Only when you do your statistical analysis, remember that these aren't just numbers. Someone somewhere has done something, and somebody was watching. That is when the numbers really become powerful. That is when you can add the life back in.
Over to the Number Crunching Crew now.
To your success, Moriarty.
(* Everyone says now "You couldn't decide, could you" - and they are right!)
11/14/2012 at 6:47 PM
So let's start with the objective: Why are you doing this? How will you use the results?
Your response will directly impact the methodology.
11/26/2012 at 8:23 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
The Top Google Search Rank Factors in 2014
by Ayaz Nanji
The Five Must-Have Traits of an Optimized Business Blog
by Hayley Mullen
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
'Think Outside the Box' and Other Marketing Phrases You Need to ...
by Karol Król
Five Branding Characteristics That Connect With Women (Without ...
by Megan Stephens
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with