Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
11/14/2012 at 2:56 AM ET
Could any one please help me to understand on how to perform a Multi-Domain Segmentation (MDS)?
Let's say we have consumer survey data for an FMCG Brand, and we have details for following Domain (each domain will have 20 questions)
While it is easy to do a segmentation based on only one of the domain (using k-means/two step cluster analysis). how to do a multi domain segmentation using all above mentioned domains? what statistical methodologies should be used to perform the same and what should be the sequence?
11/14/2012 at 5:03 AM
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Strapped for Time and Money? Content Curation Is Your Content ...
by Paul Chaney
Monitoring Customer Experience: A Holistic Approach for Business ...
by Nico Dato
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with