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Topic: Customer Behavior
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This question has been answered, and points have been awarded.
Posted by Anonymous on
11/14/2012 at 2:56 AM ET
Could any one please help me to understand on how to perform a Multi-Domain Segmentation (MDS)?
Let's say we have consumer survey data for an FMCG Brand, and we have details for following Domain (each domain will have 20 questions)
While it is easy to do a segmentation based on only one of the domain (using k-means/two step cluster analysis). how to do a multi domain segmentation using all above mentioned domains? what statistical methodologies should be used to perform the same and what should be the sequence?
11/14/2012 at 5:03 AM
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