Not exactly sure what you're asking. Do you want to know how to provide information the way your audience wants it, or do you want to advertise and provide PR-type information on the same page?

William

if you are going to supply information without exaggerated content, then simply remove the exaggerations. More importantly, keep your copy simple. Next time you read a newspaper, look for the long words. You will have a hard time because they don't use many. When they do, they explain their meaning. Oh, and if you have the space, say everything three times - only in three different ways. By the time your readers have read to the end, 85% of them will have grasped your difficult concept.

Even with this, some people will like your style - and some won't. Some will actively dislike it. Work out who these are and you will be three steps ahead of everyone else.

To your success,

Moriarty

I have no idea what the "inspiration" was for the domain name you chose, but you might want to start with picking something that's more related to the type of services you provide...whatever those are.

Incidentally, effective marketing is about exaggerating the positive and eliminating the negative...so if you eliminate the exaggeration what you'll have left will be...? You guessed it, only the negative, and that won't sell a thing.