Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Xmas Parade Throw Cups- Logo Only Or Fun Design
11/14/2012 at 11:13 PM ET
I was asked to convert a logo to one color for an imprint on a stadium cup a church will use as the "throws" in a Christmas parade (we are in Louisiana- think Mardi Gras).
I was thinking that was rather boring and I had the idea to make a hidden picture on one side and do the logo/website on the other. Or I can even do the find it picture as a wrap around design and have the logo in the middle... Do you know the black and white finding thing pictures that are in the highlights magazines? see:
My kids get these very colorful hidden picture cups when we eat out and they love them. The church is mostly young families (although they don't want to exclude and do have a mix of ages). It is a small church, not so well known. The parade is a family parade (lots of kids, they are also throwing candy and only the church kids are in the parade).
What do you guys think:
1) The church is not well know, so just use the logo.
2) Cool idea, it will get more attention to the cup.
11/15/2012 at 12:44 AM
If you add something fun to the logo as you suggested, people will talk about and likely keep the mug, which will remind them about the church -- maybe even check it out.
11/15/2012 at 1:13 AM
Do fun thing. Without something of interest, people won't even look at it to recognize the logo.
11/15/2012 at 4:15 AM
Firstly thanks for a super-informative question. It gives us old dogs* something to gnaw at. If your kids love the idea - you don't have to look to me to know that this is a good idea.
I want to look at a different issue though, and one that might speak to their parents once the cup arrives back home - and before it finds its way to the wastebin.
I want you to think of how people came to your church in the first place, and what it was that encouraged them to keep coming. Because a church is a special place - yet they come in all shapes and sizes. Ask them
(1) What do you like about our church (be specific)?
(2) Why do you come back regularly?
(3) What is your favorite fruit or fruit drink?
Because you have a little time before the parade (I hope) so ask your congregation - do a quick questionnaire or email blast - and get some responses to these questions. Because then you can do something that appeals to the grownups as well as the kids.
Hope this helps
(*A dog is not just for Christmas, a dog is only for Friday nights)
11/15/2012 at 8:58 AM
It could work well, if there's a way to draw attention to the hidden messages (a contest to find them? a challenge for kids to make their own?).
11/16/2012 at 2:12 PM
Go with the wrap-around picture idea/logo in center to maximize curiosity/interest.Make sure you have a call to action (phone number, location, for interested parties to refer to)...and have fun!
11/17/2012 at 12:21 AM
Good Advice from Jay. Anything you can do to have someone actually read and review your message. Church is about family, both those we are related to and those we connect in any way. So Connect!
11/18/2012 at 10:17 PM
Thank you all! As I should come to expect, they don't have time for the work. They actually rushed the proof I sent with just the logo's and that's cutting it close! But not to lose heart! It just gives me plenty of time to stew on the idea and make it really work.
I love the idea of doing the image as a wrap around with the logo in the middle. And Will do as far as still having the Name/Number. I did not really have a call to action... Not sure how that would work for the church. Maybe just "Join us on Sundays.
Jay, I was thinking to have a key with the hidden images to make it apparent.
Moriarty, those are good ideas and now I have some time to implemented some them.
Thank you all!
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your ...
by Chris Lucas
Writing Responsibly When Writing Responsively: Six Simple Tips
by Susan Solomon
Three Deceptively Simple (but Powerful) Tips for Writing ...
by Amanda Durepos
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with