Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Bank Revenue And It Marketing Spend/ratio
Posted by Anonymous on
11/21/2012 at 1:56 PM ET
IF an international banks total revenue is $200 billion and its annual IT spend is 6 billion how big could its marketing spend be?
11/21/2012 at 2:04 PM
AN international banks total revenue is 200 billion and its annual IT spend is 6 billion how big could its market spend be?
11/21/2012 at 2:11 PM
Its market spend "could" be any amount between zero and its total revenue. The better question to ask is what is the aim of the marketing?
11/21/2012 at 4:08 PM
Do please remember that you have a measure called "Return On Investment" which in standard marketing terms is pretty meaningless. If carefully used gives you an indication of how much money your advertising brings in.
This is a very different issue from a huge commercial institution that has bucketloads of funds that it can allocate for certain things that are simply written off against tax.
Understanding the difference will tell you if they are into marketing, or into accounting.
11/23/2012 at 1:39 PM
I don't understand the question. What are you going to do with the answer(s)?
And in the case of a bank, how are you defining "revenue?" Do you mean assets? And what does IT spending have to do with marketing spending?
I don't understand where you're going with this. And regardless it depends on what the bank wants its marketing to accomplish. What is the goal? If there's no goal, then why spend anything on marketing?
12/3/2012 at 7:54 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Email Deliverability Rates Dragging You Down? Try These 10 Do's ...
by Brian Shilling
A Primer for Getting Ahead With Long-Tail Keywords
by Sarika Periwal
The Anatomy of a Successful LinkedIn Profile [Infographic]
by Verónica Jarski
A 16-Item Checklist to SEO-Optimize Your Videos
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with