Summer sale: Go PRO for just $195 (reg. $279) with code SUMMER2015 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For A Business Seminar Company
11/22/2012 at 12:26 AM ET
Hi there. We are racking our brains trying to come up with a good name for a seminar company we are developing.
The company will hold conferences on a range of topic, including law and resources aimed at professionals and executives.
We have not had much luck to date - can anyone help?
We are thinking of a short name that denotes learning, or knowledge or insight or getting an advantage though cutting edge information. Many thanks, Jacqui
11/22/2012 at 5:01 AM
Good morning, Jaqui
A few questions
(1) Where are you based?
(2) Where is your intended area (US/Asia/Europe/Local)?
(3) Who are your competition?
There are others, this will do for a start. Remember that a good name is no guarantee of success. This market will be fiercely fought over, so breaking into it is not going to be easy.
Hope this helps
11/22/2012 at 8:13 AM
The Seminar Edge
11/22/2012 at 12:05 PM
Who is the target audience? Where? What important need do you fulfill for them? What makes you different from, and better than, other business seminar companies? Why should someone hire you?
The name needs to be relevant to your target audience. It's about the benefit you deliver for them, not about what YOU want to do. So the real question is, "How does your target audience frame their need in this area?"
How will the target audience find you? What words will they use to describe their need? What search terms would they use if they were searching online?
If you've done some market research among your target audience, perhaps you can share the relevant findings with us. If you haven't, then that's probably where you ought to start.
11/22/2012 at 5:46 PM
Many thanks for the reponses to far.
Answers to questions are:
Broadly the business wil have two components:
1. seminars providing lawyers with continuing legal eductaion (half day to 1 day events).
2. Conferences and seminars for industry on a range of areas (usually 8 senior industry speakers per day with a two day conference the norm). Industries include mining, water, banking and finance, power.
* we are based in Sydney Australia
* at this stage the intended to run seminars and conferences all over Australia, however, we do have plans to run conferences in Hong Kong and Singapore within two years.
* Key competition would be:
for industry conferences;
Legalwise seminars -
for the coninuing professional legal training
There would be two broad categories of target audience:
*lawyers seeking to increase knowledge in an area and to comply with mandatory continuing legal eductaion requirments
* Industry executives wanting to learn about industry opportunities and threats or seeking technical knowlegde.
11/22/2012 at 5:58 PM
PS: examples of the sort of people that would attend the business conferences are: general managers, product managers, team leaders, chief operations officers, analysts, systems managers, sales directors, mechanical engineers depending on the narure of the conference.
12/3/2012 at 7:54 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Seven Tools for Creating Infographics Without Using Photoshop
by Tamas Torok
Bye-Bye to These 10 Web Design Trends
by Scott Donald
Case Studies Have Real Value: Seven Tips for Writing a Success ...
by Steve Hoffman
Five Brands That Successfully Tapped Into the Power of Bloggers ...
by Lauren Jung
Which B2B Content Types Deliver Great Leads?
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with