Question

Topic: Taglines/Names

Name For A Business Seminar Company

Posted by jjk on 11/22/2012 at 12:26 AM ET 250 Points
Hi there. We are racking our brains trying to come up with a good name for a seminar company we are developing.

The company will hold conferences on a range of topic, including law and resources aimed at professionals and executives.

We have not had much luck to date - can anyone help?

We are thinking of a short name that denotes learning, or knowledge or insight or getting an advantage though cutting edge information. Many thanks, Jacqui
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RESPONSES

  • Posted by Moriarty on 11/22/2012 at 5:01 AM Accepted
    Good morning, Jaqui

    A few questions

    (1) Where are you based?
    (2) Where is your intended area (US/Asia/Europe/Local)?
    (3) Who are your competition?

    There are others, this will do for a start. Remember that a good name is no guarantee of success. This market will be fiercely fought over, so breaking into it is not going to be easy.

    Hope this helps

    Moriarty



  • Posted by Jay Hamilton-Roth on 11/22/2012 at 8:13 AM Accepted
    The Seminar Edge
    Executive Smarts
  • Posted by mgoodman on 11/22/2012 at 12:05 PM Accepted
    Who is the target audience? Where? What important need do you fulfill for them? What makes you different from, and better than, other business seminar companies? Why should someone hire you?

    The name needs to be relevant to your target audience. It's about the benefit you deliver for them, not about what YOU want to do. So the real question is, "How does your target audience frame their need in this area?"

    How will the target audience find you? What words will they use to describe their need? What search terms would they use if they were searching online?

    If you've done some market research among your target audience, perhaps you can share the relevant findings with us. If you haven't, then that's probably where you ought to start.
  • Posted by jjk on 11/22/2012 at 5:46 PM Author
    Many thanks for the reponses to far.

    Answers to questions are:

    Broadly the business wil have two components:

    1. seminars providing lawyers with continuing legal eductaion (half day to 1 day events).
    2. Conferences and seminars for industry on a range of areas (usually 8 senior industry speakers per day with a two day conference the norm). Industries include mining, water, banking and finance, power.

    * we are based in Sydney Australia
    * at this stage the intended to run seminars and conferences all over Australia, however, we do have plans to run conferences in Hong Kong and Singapore within two years.
    * Key competition would be:
    Informa - www.informa.com.au for industry conferences;
    Legalwise seminars - www.legalwiseseminars.com.au for the coninuing professional legal training

    There would be two broad categories of target audience:

    *lawyers seeking to increase knowledge in an area and to comply with mandatory continuing legal eductaion requirments
    * Industry executives wanting to learn about industry opportunities and threats or seeking technical knowlegde.

    Regards,

    Jacqui
  • Posted by jjk on 11/22/2012 at 5:58 PM Author
    PS: examples of the sort of people that would attend the business conferences are: general managers, product managers, team leaders, chief operations officers, analysts, systems managers, sales directors, mechanical engineers depending on the narure of the conference.

    Jacqui
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