Know-How Exchange : Taglines/Names

Tehmina

we don't exactly have a lot to go on. Your page stands empty. Realize also that just having a snappy name will not attract audiences on its own. Getting customers online is real hard work.

"Snappy Suits from Mausamz"

will do for a start.

Moriarty

On its own, a tag line isn't going to attract an audience.

In fact, a tag line alone probably won't help you. I'd even go as far as to say that, unless they do a great deal of benefit alignment or heavy lifting in some way to alter attitudes and perceptions, most tag lines are pretty worthless.

Your Facebook page needs content: quality, relevant, aligned content: videos, images, text, links to offers, links to other social media streams, and so on.

With the best will in the world, a Facebook page that's less than 24 hours old and that's devoid of content isn't helping you. Populate the page with relevant content, build a modest set of links or run some Facebook ads, and build a following
of people that are interested in your products. To begin with these simple steps will serve you better than a tag line.

Taglines don't attract audiences. They may explain what you are selling, or explain a name that doesn't communicate a benefit. But the thing that attracts an audience is a compelling positioning.

Have you thought through what your positioning benefit is? Why might someone want to pay attention to your site? What benefit will they realize? Why YOU and not someone else?