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This question has been answered, and points have been awarded.
How To Educate A New Concept?
11/27/2012 at 7:58 AM ET
the product is all about changing the way of static signages into digital with very slow response of its acceptance.
11/27/2012 at 8:58 AM
The challenge is to first identify the primary target audience and then define the important benefit the product provides for that audience.
This is not as simple as the description (above) seems. In fact, the Positioning process, which is what this is, often takes weeks or months when done right, and it's best done by someone who has been through the process several times before. It's the "art" of marketing, combined with some of the "science."
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