Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Educate A New Concept?
Posted by Anonymous on
11/27/2012 at 8:00 AM ET
the product is all about changing the way of static signages into digital with very slow response of its acceptance.
11/27/2012 at 8:58 AM
The challenge is to first identify the primary target audience and then define the important benefit the product provides for that audience.
This is not as simple as the description (above) seems. In fact, the Positioning process, which is what this is, often takes weeks or months when done right, and it's best done by someone who has been through the process several times before. It's the "art" of marketing, combined with some of the "science."
11/27/2012 at 9:12 AM
In the early 1990's I conducted research on the effectiveness of digital images showing ads for products in a convenience store setting. We set up 5 systems in various section of a metro area. We then did exit surveys to see what people remembered. We used CDI technology which was the predecessor of DVD.
In all five locations the customers remembered the digital signage over static signs. We also determined that the messages in the digital signage was able to facilitate purchases.
The program did not go ahead because of cost of technology and labor required to keep the messages (display) current. But the concept worked. In today's world digital can be cost effective.
You need to provide substantial research to show digital signage is better than static and you must be able to show the cost will be reasonable and allow for a good return on investment.
11/27/2012 at 11:13 AM
What is it that you want to achieve by educating us to this vague concept?
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with