Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
New Line Of Horse Trailers
11/27/2012 at 10:06 AM ET
I'm helping a friend with a task...He's trying to come up with a great name for a line of Horse Trailers.
They are all aluminum, lightweight, durable, rugged and have endless custom capability.
We're looking for one word to encompass the line, preferably something that catches your attention and can be associated with Horses, cowboys etc.
Sooner the better!
Thanks in advance...
11/27/2012 at 11:12 AM
we have a problem; you say "They are all aluminum, lightweight, durable, rugged and have endless custom capability"
unless it is a vintage horsebox, the above description fits practically any horsebox on the planet.
Saving toy plastic ones, that is.
Furthermore, where do your customers live? North or South America or Africa? Presumably they are sports horseriders rather than farmers? After all, if you are a farmer you choose Ifor Williams. The most rugged trailer in the business.
So what differentiates you from the crowd and why should someone buy from you. (Please don't say you are cheaper, the Chinese and then the Indonesians will be hard on your tail and then you are out of business in a trice).
11/27/2012 at 11:28 AM
If customization is your competitive advantage, how about
11/27/2012 at 11:46 AM
I appreciate the comments...
While I'm not an expert on trailers manufactured in the UK, based on what I've read online, Ifor Williams isn't an all aluminum trailer...most models are galvanized steel...livestock has aluminum panels, but a steel chassis.
This isn't a new manufacturer, only a new product offering, this is one of the premier all aluminum trailer manufacturers in North America.
I'm looking for some name ideas for the Horse/Livestock series...for instance there is a manufacturer that calls their horse trailers..."stallion series"
11/27/2012 at 12:01 PM
If it isn't a new manufacturer, then if we knew that name, we could try to come up with something that fits.
As a horse person myself, people often say they are going to "haul out' when they travel with horses on a trailer. Or they say they are "hauling" the horses somewhere. So, I believe the earlier suggestion would make sense to horse folks.
11/27/2012 at 12:19 PM
Oops! You could be right about the Ifor Williams ...
in any case, it looks like aluminium??
What I still need to know is something that will differentiate you - just saying "premium" isn't enough. It won't move a farmer, that's for sure. Ifor Williams has a track record of being practically indestructible, whatever they are made of!
Could you describe the manufacturing process and then you would find something there that is creditably different from everyone else (even if it is the same, it might not be used in their ads!). What do they do to the chassis against (for example) rust? Are they easier to maintain because of certain features?
... etc etc
11/27/2012 at 12:20 PM
Or are they easier to use, drive ... safety features for on the road? Better braking/suspension? Better for the horses???
11/27/2012 at 9:12 PM
Guessing at some names that might sound compatible with various aluminum trailer manufacturers. You'll have to be flexible since we don't know which manufacturer needs the name.
Stockstream ... or Stockstream gooseneck, if that's the model type
Alumistock, Alumihaul, Alumiherd
Haulmaster / Haulmaster gooseneck, etc.
Ranch & Road
Ranch & Rodeo
11/28/2012 at 8:12 AM
Rugged Horse Trailers
11/28/2012 at 4:12 PM
Clover Fields Horse Trailers
Pleasant Pastures Horse Trailers
Hitch 'n Haul Horse Trailers
Mobile Barn Horse Trailers
Stable Travelers Horse Trailers
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
How to Track Your Tradeshow ROI
by Peter Symonds
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with