Question

Topic: Career/Training

Offline Vs Online Planning

Posted by Anonymous on 11/28/2012 at 5:03 PM ET 250 Points
Hi all,
I am 28 years old and started to work as offline media planner about 2 years ago.
Since few months I begun my online experience in te same unit thanks to
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RESPONSES

  • Posted by mgoodman on 11/28/2012 at 5:13 PM Accepted
    Need more info if we are to be helpful. I suspect you were interrupted and posted in error. You can complete your question by simply replying to this question with the additional thoughts.
  • Posted by Moriarty on 11/29/2012 at 4:35 AM Accepted
    Alessio,

    firstly practically the only thing dividing online and offline is the technologies involved. Online marketing is faster and cheaper - and crazier too. The humans you contact are the same whether they are reading a sales letter in their hand as a piece of paper or on their iPhone.

    Seen from this perspective, those technologies snap into focus and you can grasp them more easily.

    To your success,

    Moriarty xx

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