Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
I Am Opening An Online Store....need Help W/name.
12/4/2012 at 1:14 AM ET
I am opening an online store which will sell a wide array of items from pearl sets, fine clothing, high end cosmetics, etc. There will be no particular age range in my market if I can help it. I am thinking Mirror/Mirror with the tagline "the finest to see..." I found the name on this website as it was suggested to another poster...what do you all think and thank you!
12/4/2012 at 1:14 AM
The tagline was my idea...what do you think?
12/4/2012 at 2:43 AM
Tell me what you expect your customers to see when they hear that it is the finest to see - when nobody goes around saying how bad their products are. When all products are better than their neighbours, there is no way to know which is best. There is no choice.
To make an effective tagline, you need to be specific. Place, Style, Content, Image. Everything must stand out as bold characters, you cannot expect people to notice ordinary writing in the middle of a page full of it.
By all means offer everything, it is by targeting your favourite customer that you will stand out to them. It is easier to start by standing out to them than by disappearing to everyone and leaving the whole thing to chance.
For one thing, your name is Mindy. Let us try "Mindy's Mirror" (mindysmirror.com is free as are the rest, .biz for example if this is more to your taste). If you are daring enough, start your own fashions through it. "An original look at fashion from Mindy" could be a tagline.
What are your thoughts?
12/4/2012 at 2:49 AM
I love the ideas and thank you for pointing out that I may be too vague when trying to capture everyone.....extremely good and valid point. Love the name and tagline, thank you very much! I'm thinking I should shorten the tag to "an original look at fashion..." Do you think that would be better....is "an original look at fashion by Mindy" too much/long?
12/4/2012 at 2:51 AM
Nope, I've decided to go with the "an original look at fashion by Mindy". It just sounds and feels right and I'm def gonna capture that domain! Thank you so much!
12/4/2012 at 2:55 AM
Mindy, it's yours. It is early in the morning, I am still sleepy and the ideas aren't coming quickly. In any case, you can always split test them: your customers are the arbiter here, not you or I. All you can try to do is please them as best you are able.
"Mindy's look at fashion" ?? What about "Mindy's Originals" - again all domains free that I can see from here in Holland.
I hope that the others will help you too.
12/4/2012 at 2:56 AM
A pleasure, Mindy. Good luck.
12/4/2012 at 3:02 AM
I def love Mindy's Mirror and it is free. I think I have thought about it so long, I didn't even think to put my name in there...tunnel vision. I do like the tagline you provided and think it's a good idea. I will bounce it off some people I know and see if it spins.
BACK TO TOP
Post a Comment
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Email Deliverability Rates Dragging You Down? Try These 10 Do's ...
by Brian Shilling
A Primer for Getting Ahead With Long-Tail Keywords
by Sarika Periwal
The Anatomy of a Successful LinkedIn Profile [Infographic]
by Verónica Jarski
A 16-Item Checklist to SEO-Optimize Your Videos
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with