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Topic: Taglines/Names

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Mobile Dog And Cat Veterinary Clinic

Posted by ajbdvm on 12/5/2012 at 4:53 PM ET 250 Points

I need a tagline for my new mobile practice. I want to convey that i am equipped like a full service clinic. I want my prospective clients to know that i am not a vaccine clinic, but a better, safer, more convenient choice

Posted by mgoodman on 12/5/2012 at 5:03 PM Moderator

Who is your primary target audience? Where do they live? How will your target audience know you exist? Do you have a marketing plan? Does your new mobile practice have a name, or is it just your name followed by DVM?

If the business has a name already, we need to know what it is in order to develop a tagline. If it doesn't, then it makes most sense to have the name and tagline developed together.
Posted by ajbdvm on 12/5/2012 at 5:13 PM Author

It will be named medi-waggin'. My target client is an extremely discerning pet owner who seeks quality medicine, state of the art diagnostics, and convenience
Posted by ajbdvm on 12/5/2012 at 5:14 PM Author

I have a 24' van with all info on sides. I am taking brochures to groomers, pet stores, housing communities, etc.
Posted by mgoodman on 12/5/2012 at 5:29 PM Accepted

Medi-Waggin'
[TownName]'s Full Service Veterinarian

or

Medi-Waggin'
[TownName]'s Full Service Pet Clinic on Wheels

Because the name is fanciful, you need a serious tagline that expresses your positioning clearly.

[TownName] can be the town, neighborhood, region, nickname for the area, local landmark, etc.
Posted by Moriarty on 12/5/2012 at 7:16 PM Member

How about

"We Come When You Whistle!"

whimsical, and certainly not following Mr. Goodman's sensible advice. There are times that you can't resist a tagline like this!

Moriarty
Posted by Jay Hamilton-Roth on 12/5/2012 at 7:22 PM Accepted

Some other suggestions: "[TownName]'s Mobile Veterinarian" , "The Modern Veterinarian Who Makes Housecalls", "Veterinarian On Wheels", and "4 Wheels Helping 4 Paws".
Posted by NovaHammer on 12/6/2012 at 5:22 PM Member

Have Pets. We'll Travel.
Posted by ajbdvm on 12/9/2012 at 9:37 PM Author

Thank you to all who responded. I went with an explanation as a tag line because my fictitious name will not be self explanatory to everyone. I loved the four wheels idea as well.
I appreciate everyone who took time out of their lives to help me.

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