Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For And Orthodontic Office
12/6/2012 at 12:35 PM ET
I am a female orthodontist opening my first orthodontic practice for scracth. My last name is JOHN and I originally made my logo with a "JO" for John Orhodontics. I talked to some people and they think that everybody is going to think that I am a male orthodontist... I would like to keep my logo. So my questions is : Should I keep John Orthodontist or maybe try something like Joy Orthodontics. My first name is not Joy. I would use" Joy" meaning happiness. Please let me know what you think... I apreciate you help. Have a beautifull day!
12/6/2012 at 3:41 PM
While it's possible that there is a word beginning with "J" that is both relevant and meaningful to your target audience, we probably will not be able to discover it for you. It would have to come from something you know (and we don't).
Your better track is to forget your "JO" logo. Your cost of developing this logo is small compared to the value of having the right name that differentiates your brand from your competitors for your target audience.
Do you have a written marketing plan? I would start with this and go from there.
12/6/2012 at 3:51 PM
Thank you for you answer . I just would like to ask you if you prefer " Joy" or " John" orthodontist or none of them .
12/6/2012 at 4:27 PM
It's not what I might prefer, it's what your target audience (whoever and wherever they are?) would prefer. But since you asked, neither name tells me anything unique about your services. I think you would need to develop a tagline if you stayed with "John Orthodontist".
12/6/2012 at 4:46 PM
My vote: Get a new name. The JO is getting in your way and keeping you from coming up with a great name for your practice.
But our votes are not as important as what your target audience thinks. You need to approach your business and marketing plans (which should come before the name) as though they really matter -- because they do.
Once you're ready, you might consider getting some professional help with this one. Naming is important, as you know.
12/6/2012 at 5:26 PM
You could always be EAJ Orthodontics (using your initials). More important than the name is the professionality that name presents to your public. You are first and foremost a professional orthodontist, and this is a very important part of your marketing.
As to last names, it would always be possible to get married for professional reasons ;-) Although I would put the man first and his name second!
12/6/2012 at 9:49 PM
Interesting to note, I go to a dentist, actually a husband and wife team that are both dentist. They use Walnut Street Dental, and do not us their names at all (they are located on Walnut Street).
Another thought along those lines is what are your future plans for the business? If you have plans to sell out, or possibly have others join you in your practice, have a business name not tied to your own name allows you to build branding and goodwill that will pass on regardless of the name(s) of the owner.
12/6/2012 at 9:50 PM
Regarding "John Orthodontist" vs. "Joy Orthodontics" - they both don't convey the underlying message about your practice. I'm with Michael - talk to your existing clientele to hear what they think & remember about your name.
BACK TO TOP
Post a Comment
2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency ...
by Ayaz Nanji
How Google Search Has Changed in 2016 [Infographic]
by Ayaz Nanji
Six Content Marketing Principles You Shouldn't Be Ignoring (but ...
by Timothy Carter
The Best Days and Times to Post on Five Major Social Networks
by Ayaz Nanji
Brand It Like Beyoncé
by Roger Dudler
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with