Question

Topic: Taglines/Names

Speech Therapy Private Practice

Posted by Anonymous on 12/7/2012 at 3:23 PM ET 250 Points
I am in the process of coming up with a name for a private practice that will be providing services for speech therapy and has the possibilty to expand to other services such as physical, occupational, and even behavioral therapies. I don't want to limit the name to speech, but want to realte it to "therapy" in some way. The practice will be geared towards a wide variety of patients ages 0-21. Thanks!
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RESPONSES

  • Posted by SteveByrneMarketing on 12/7/2012 at 4:26 PM Accepted
    The benefit of limiting the name to "speech therapy" is focused marketing efforts. You can focus your message to a more focused target audience and have a much better chance of breaking through a crowded market, and with a more practical budget.

    After becoming successful launching a "speech therapy" brand, you can always launch another brand such as "physical therapy" as a second focused segment in a family of brands under an umbrella brand to ties them all together.

    Give it some thought.
  • Posted by Moriarty on 12/8/2012 at 6:28 AM Accepted
    If you don't limit your name to speech therapy, limit it in some other way - that is to say, target your audience if not your business. Doing this will reduce your costs and improve conversions dramatically.

    "Teenage Therapies"
    Communication Therapy
    Therapy whisperer

    M xx
  • Posted by mgoodman on 12/9/2012 at 9:47 PM Accepted
    You need to have a different name for each target audience and positioning benefit. When you try to have too many different benefits under the same umbrella you confuse people and miss the opportunity to communicate to your target audience(s) in the clearest and most persuasive way(s). Don't do that to yourself.
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