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Topic: Website Critique
Food Delivery Website And Business Plan Review
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First of all I want to thank everyone for giving such a great oportunity to business owners, marketeers etc. Great job your are doing here...
Now, I'll describe you my business a bit.
I have a small sandwich factory Romania and I focused on creating sandwiches named Panini. Italian sandwiches. Why? Because there was nobody in the market offering anything of a decent quality and because I have a passion for italian gourmet.Anyway,
I started working with business, small ones (neighbourhood shop) and big ones( oil stations ). Because I use quality ingredients for my sandwiches they do not come cheap and I did not find too many resellers from the small shops. With the other type of business things went good but I don't have the power to develop a national delivery so I had to stick to my city (2,500,000 population).
I can give a few informations maybe it can help :
- medium salary for city population is 600 eur.
- medium price of a panini for resellers is 1,2 eur.
Now, after a year of working only B2B, I decided to go further with my plan and start selling my self. My plan consists in opening small locations where I could sell what I make in the factory AND in opening a website for online ordering. I started with the less costy, which is the website.
The website is hidden under a small link to avoid linking english keywords to it. I hope it's not a problem. https://tinyurl.com/boz5oxb.
So I started it 3 days ago. I didn't do much of an opening ceremony but I hired someone to take care of the facebook and twitter account and in the same time I started to advertise it on google and facebook. I received a 300-400 clicks from facebook with 20$ and a good CTR and 100 clicks from google with 50$, very good CTR here too.
Anyway, people got online BUT I had only 6 orders in a value of around 100$.
And here is where you, the experts, could give me an advice. Why so less people tried it?
- lack of trust (i m a new presence online)
- website looks bad
- paninis look too small compared with a pizza, shaworma or a pasta and they have the feeling that they won't be satisfied ?
And in the end I have to tell you a few more statistics maybe they can help :
- medium price on a panini on the website 2,10 eur for 200 grams
- medium price of a pizza on delivery sites 300-400 grams 4-6 eur for not even comparable ingredients
- medium price of a shaworma 400-600 grams for 3-4 euros.
I hope I have created an idea about my business and I'm really waiting for some educated opinions.
Thank you very much