Know-How Exchange

Ask your question ... sign up today! It's FREE!

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Need Name For Company Newsletter

Posted by enaswahdan on 12/10/2012 at 3:33 AM ET 125 Points

We are creating a newsletter for the company somehow informative more than to market our brand . it will contains 3 short information in three categories : People - Business - Technology. in each category we will highlight a useful information for our customers - all our customers should be targeted to keep them engaged.

Posted by Moriarty on 12/10/2012 at 4:33 AM Accepted

The Vague Times
We're Not Sure

Now: what is your market and what is your brand? Does anybody identify with your brand or do they only choose it because it is the cheapest?

Targeting all your customers won't engage all of them. That is a very great problem for departments responsible for engaging all customers with newsletters. The trick is to engage one section of the company's customers with an article, and another customer section with another article. After all, if you were engaging all your customers, you would not be having sub headings such as people and technology - you would cover both topics under one heading at the same time. Your customer would then be as uninterested in both at the same time thus saving a great deal of time and energy.
Posted by PhilGrisolia4Results on 12/10/2012 at 1:16 PM Accepted

Newsletters - aka company propaganda sheets - are notorious for containing messages the management wants intended readers to know rather than providing those readers with what truly interests them. That's why so many fail. Sounds to me like yours might be headed in that direction, in which case I suggest you rethink the proportions of your content...90% what readers want, 10% the corporate message.
Posted by art on 12/11/2012 at 12:55 AM Accepted

Read all about it!
People - Business - Technology
Posted by carrie77 on 12/20/2012 at 9:29 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in 10 days.

Thanks for participating!
Carrie (Moderator

Top

More on Brand Management

Most Valuable Global Brands: Coca-Cola, Apple, and ...
Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft.
Four Ways to Monetize Your Brand Without ... by David Oates
Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
Top Brands on Facebook: Coca-Cola, Hyundai, MTV
With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top 100 advertisers, according to the Covario Facebook Presence Index, which evaluates the competitive performance of Facebook pages.
Customers Demanding Corporate Responsibility
Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.

See more marketing articles »

MarketingProfs University: Building the Living, Breathing Brand

This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives.
Take 10: Striking The Balance Between Merchandising and Branding ...

In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
Brand Yourself: Busting the Nine-Second Barrier

This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live.
Take 10: How to Build a Socially Savvy Brand

In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.