Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 614,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Name For Company Newsletter
12/10/2012 at 3:33 AM ET
We are creating a newsletter for the company somehow informative more than to market our brand . it will contains 3 short information in three categories : People - Business - Technology. in each category we will highlight a useful information for our customers - all our customers should be targeted to keep them engaged.
12/10/2012 at 4:33 AM
The Vague Times
We're Not Sure
Now: what is your market and what is your brand? Does anybody identify with your brand or do they only choose it because it is the cheapest?
Targeting all your customers won't engage all of them. That is a very great problem for departments responsible for engaging all customers with newsletters. The trick is to engage one section of the company's customers with an article, and another customer section with another article. After all, if you were engaging all your customers, you would not be having sub headings such as people and technology - you would cover both topics under one heading at the same time. Your customer would then be as uninterested in both at the same time thus saving a great deal of time and energy.
12/10/2012 at 1:16 PM
Newsletters - aka company propaganda sheets - are notorious for containing messages the management wants intended readers to know rather than providing those readers with what truly interests them. That's why so many fail. Sounds to me like yours might be headed in that direction, in which case I suggest you rethink the proportions of your content...90% what readers want, 10% the corporate message.
12/11/2012 at 12:55 AM
Read all about it!
People - Business - Technology
12/20/2012 at 9:29 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
The Emotions That Make Images Go Viral
by Ayaz Nanji
Five Ways Color Affects Brand Development
by Jon Feagain
The Seven Deadly Sins of Marketing Automation
by Hana Abaza
How Big Businesses Use Colors to Affect Your Emotions ...
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with