Become a smarter marketer.

Join Over 580,000 Marketing Professionals

Become a PRO member

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Newsletter Names

Posted by boots on 250 Points
I am working on 3 different internal e-newsletters and I would appreciate some input for catchy, clever and/or funny titles. These will be sent on a quarterly basis.

I work for a shipping, marine and logistics company and my region of responsiblity is for Africa, Russia and Central Asia (ARC).

Newsletter 1 - from Regional Vice President to all staff in ARC (from MD to receptionist. <
Newsletter 2 - from HSSE manager to MDs and departmental managers
Newsletter 3 - from IT manager to MDs and departmental managers
Thank you!

  • Posted by Moriarty on Accepted
    First: why would a newsletter from the Vice President have a funny title? Do you want his staff to think he is a prankster? Somehow I think not.

    More important is for that newsletter to be read. Most newsletters from heads of department fill their intended audience with fear. Either fear of going to sleep reading it, or fear of being told the same thing time and time again. Now: the Vice President isn't stupid and it's unlikely that he's a prankster. He knows things that are important to his company and should be shared, at least at a general level. The same goes for the other managers/directors.





  • Posted by mgoodman on Accepted
    I too am having a problem understanding the request for "catchy, clever, funny." Isn't this a serious business? Or are the newsletters full of jokes?

    How do the recipients get information now? Will your newsletters replace something else? Why? What's driving the sudden need to have three new newsletters?
  • Posted by boots on Author
    ok well then, forget about "funny" if you find it bothers you...concentrate on catchy and/or clever ;)

    the newsletter is not full of jokes (what company newsletter would be?) but it's is also not intended to be extremely serious or formal as the aim is to engage the reader, not intimidate or bore them. the newsletters will cover 3 different business areas, the need to send them is to ensure that information sharing remains top priority in our business.
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in 10 days.

    Thanks for participating!
    Carrie (Moderator)

Post a Comment

More on Brand Management

  • Most Valuable Global Brands: Coca-Cola, Apple, and ... 
    Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft.
  • Four Ways to Monetize Your Brand Without ... by David Oates
    Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  • Top Brands on Facebook: Coca-Cola, Hyundai, MTV 
    With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top 100 advertisers, according to the Covario Facebook Presence Index, which evaluates the competitive performance of Facebook pages.
  • Customers Demanding Corporate Responsibility 
    Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!