Know-How Exchange : Advertising/PR

hi madashcn

POP = Point of Purchase
POS = Point of Sale
POSM = Point of Sale Materials

essentially POP and POS are the same place/point (two sides of the same coin) in a retail environment. POP is said from the consumers point of view while POS is from the sellers point of view.

POP is usually the specific point from which the consumers purhcase the product in a retail environment. In case of a super market the shelf, cash counter etc. are the POP. those places are also the POS as i told above.

POSM is the advertising materials that are used to communicate brand information to the consumers at the POP/POS places and is part of the BTL campaign platform.

POSM includes Buntings/Streamers, Posters, Dangler, Dummy Pack (enlarged, reduces), Shelf Branding, Shelf Talker, Leaflets & Leaflets Dispenser, Wobblers etc.

hope this helps.

cheers!!