MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names     
 
This question has been closed, and points have been awarded.
Brand Name Needed For A Plastic Pipe System
Posted By: Mariam on 11/21/2004 8:56 AM (CST) 250 Points
Desperately looking for a short, easy to pronounce name for a Plastic Pipe System that is targeted towards industrialists, government agencies, architects, plumbing conslutants, etc. The unique feature of the system is that the material is highly flexible. It has the ability to mould itself according to the surface. It is highly durable and has a broad range of applications from industries, mining, water distribution networks, etc. It can be used for the distribution, supply or disposal of water, effluients, gas, etc. In terms of personality we see it as a trust worthy, young and energectic brand that is a problemsolver.

Posted by: SRyan ;] Member Response
11/21/2004 4:12 PM (CST)
Hi, Mariam --

Looks like Flexpipe (an obvious name) is already taken by another company. It's kind of dull, anyway.

What about something like:

WhipLine (I checked, and the .com domain IS available!)

Or a variation on that theme... PipeWhip? or DuctWhip?

If I think of anything else, I'll be back.

¤ Shelley ¤
 
Posted by: night_butterflz Member Response
11/21/2004 5:24 PM (CST)
Durapipe
Duraplastic
Toughpipe
PipeTough
PipeLine
ChannelLine
DuraLine

Jen
 
Posted by: michelletrex Member Response
11/21/2004 6:09 PM (CST)
These domains are available:

adaptpipe.com
mouldapipe.com
mouldpipe.com (perhaps not)
pipeanywhere.com

Always get a trade marks expert to check before you settle on a name.

Michelle
 
Posted by: savialeigh* Member Response
11/21/2004 9:08 PM (CST)
pipeserpent
pliapipe
elastipipe
ziggypipe (that one amuses me ) or zigpipe
pipezag
liquidpipe or fluidpipe
cozypipe
contourpipe
 
Posted by: mgoodman Accepted Answer
11/21/2004 9:54 PM (CST)
OK. I'll be the process person.

How are you going to know which name is the right one? What are the selection criteria? If you haven't thought about that, then what are you going to do with all the responses?

A suggestion: Create a mock-up ad -- simple statement of primary benefit, with a simple picture of the product. Make several copies. On each one use a different candidate for the brand name. Then recruit a few dozen people in your target audience. (A few hundred would be better, but a few dozen is a good start.)

Ask them to rate the importance of several features, attributes and benefits of a piping system. (Use a 5-point scale to indicate importance.)

Then show them the ad (one ad for each person). Then ask them to rate the product in the ad (using the name when you refer to it) on each of the same criteria they used in the importance rating.

What you'll end up with is a couple of things: First, you'll know what each name connotes in terms of benefits, features, etc. Second, you'll know which set of features/benefits are most important. Then you can decide which name best communicates the features that are most important to the target audience.

If the brand name is important, it's worth this kind of objective assessment of the name and positioning. If it's not, then save yourself the time and get out the dartboard.
 
Posted by: Deremiah *CPE Member Response
11/21/2004 11:00 PM (CST)
Mariam,

mgoodman always makes us come back around to the very foundational purposes of what we are doing and that's real cool stuff. What he's asking you to do is no different than a marketing Genius a hundred years ago named Claude Hopkins would have asked you. I don't ever think Claude would have done it any other way than to test it and amazingly some of his marketing techniques are still being used, swiped, stolen and ripped off to the tune of very successful campaigns. Well if for any reason this does not move you consider the name...

E-Z-Pipe...the pipe that's good from E to Z.

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
 
Posted by: LittleWhacky Member Response
11/22/2004 2:42 AM (CST)
This is probably a bit frivolous, but....how about

HOUDINIPIPE?

Assuming you're in a country where everyone knows who Houdini was, I think he's probably still enough of a legend for his image to work!

I'll shut up and get back in my box now.

SUZE
 
Posted by: SRyan ;] Member Response
11/22/2004 8:40 AM (CST)
A variation on some of Rikki's ideas: ZagPipe

Suze, I hope there are some holes in your box to allow for breathing!
 
Posted by: Mariam Author Response
11/22/2004 1:33 PM (CST)
THanks you all for your comments and inputs thus far.

goodman--what your recommending is the exercise we did start out with. unfortunately the one name that clicked with all was one that our legal counsel (trade mark experts) informed us was not acceptable and could not be registered as it was prone to being duplicated. Its a long and complicated story.

The feature that stood out the most was the pipes flexibility and durability. If it helps, its black in color and special pipes for gas are also made that are yellow in color.

Looking forward to more inputs.
 
Posted by: SteveByrneBranding Member Response
11/22/2004 3:20 PM (CST)
Pretzel Pipe Systems

I'm still thinking,

- Steve
 
Posted by: SteveByrneBranding Member Response
11/22/2004 5:45 PM (CST)
Also liking Michael's mock-ad exercise.

Maybe ..

FlexTuff Pipe Systems
 
Posted by: Michele Member Response
11/28/2004 1:48 PM (CST)
Flexypipe
Flexi-pipe
Flex-a-pipe

Seem to be available.
 
Posted by: Mariam Author Response
11/29/2004 11:46 AM (CST)
Thanks you all for your responses. Will etl you know whatever comes out andi s finalised out of this brief discussion/inputs.
 
Posted by: turqiz Member Response
12/6/2004 4:23 AM (CST)
Hi
Here are a few more ideas:

EarthVein Pipes
PipeWorks
PipeTech / TechPipe
EquiPipe
MaxiPipe
UltraPipe
 
Posted by: Stokefire* Member Response
12/12/2004 12:49 PM (CST)
Hey there...

Of the names provided already I'm quite fond of SRyan's "Zagpipe" and "WhipLine". Both are VERY memorable and have positive images. Also - they could lead to some great logos.

Consider varations such as:
* WhipTube, WhipDuct (etc.) But these don't have the advantage of sounding like another word (ZipLine)

Also, trying to add some noise to your channel - consider these examples:
* PliaPipe
* Litheway
* TrustFlex (Rigidly Trustworthy but Flexible Around Corners)

This isn't my best work, but the last isn't completely horrible.

Good luck!
Tate
 
Posted by: AndrewS Member Response
12/15/2004 5:42 AM (CST)
This is the process so you can try this yourself:
http://www.marketingprofs.com/ea/qst_question.asp?qstID=3466#24463

Also try this which is also useful:
http://www.yudkin.com/generate.htm

Or how about:

EZPipe
FlexiPipe

Or words around:
Flexile
Elastic
Adaptable


Good Luck
 
Posted by: terry* Member Response
12/17/2004 7:56 PM (CST)
Without actually seeing the product this is really a toughy but, how do you think ADAPTECH SYSTEMS would sound in a boardroom meeting? Sounds like a winner to me! You can secure the domain for this name too. Also, and just out of curiosity, what kind of attractive marketing job are you going to award to the winner of "Name That Pipe" anyhoo? If you can make it, I can sell it.
 
Posted by: D4Demand Member Response
12/17/2004 10:06 PM (CST)
Flogo
Flowgo
Flowflex (for all those Flex fans above)
Carryflex
Carryall
OmniFlow


And my favorite
BOB (meaning Best of Both)
 
Posted by: afzam.adenan* Member Response
12/22/2004 6:07 AM (CST)
Hi mariam

I suggest that you browse through igor international website - www.igorinternational.com. They are sharing their secret on creating memorable, workable name.
Hopefully, with the insights and guide given, you could figure out the best name for the products yourself.

besides, I would like to give my two cents as well
1. shape-shift
2. unio (from word unite; created based on the pipes' ability to mould according to ground as if they are one of them)
3. unolino (from the word one - uno means one in latin, lino from the words line, giving a hint of latin words into it.
4. linera (from the words linear)

above all mariam, wishing you luck.
 
Posted by: Forecast* Member Response
12/27/2004 5:33 PM (CST)
It's a plastic pipe... What about P-Pipes?

Ece
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.