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View Marketing Plan - Diabetic Home Delivery Company
Posted By: lorenathomas* on 11/23/2004 1:08 AM (CST) 125 Points
I need to view marketing plans on a start up diabetic home delivery company with SWOT analysis and forcasting for 3 years. Can anyone give me any pointer where I can find some complete marketing plans?

Posted by: SRyan ;] Member Response
11/23/2004 5:45 AM (CST)
There's a new section on this forum called the Resource Library. Click the "search resources" link on the right side of this page. You'll find some links to sites with sample marketing plans.

I seriously doubt you're going to find something already completed for your healthcare start-up, though.

Is this a homework assignment?
 
Posted by: JBtron Accepted Answer
11/23/2004 8:31 AM (CST)
lorena,

Welcome to Know How Exchange!

I don't think full-blown Marketing Plans will be available for anyone to get a hold of without insiders helping you out.

The diabetes home delviery industry is VERY COMPETITIVE because Medicare Part D begins in 2006, so companies are scrambling to get a leg up on the comptition in the US. Not sure what's happening globally.

For reference, you might want to check to following Website for info:

www.libertymedical.com

www.ssdmed.com

www.nationshealth.net

These should send you on your way.

Hope this helps!

Best,

::JBtron
 
Posted by: ASVP/ChrisB Accepted Answer
11/24/2004 1:55 AM (CST)
You may find useful resources at www.bd.com a Fortune 500 company which supplies lancets, needles, syringes and BSL monitors in most markets around the world.

Also contact your peak national Diabetics Group. I expect there is one in most countries. e.g. www.diabetesaustralia.com.au/

Caveat: A complete marketing plan would represent a significant and highly valuable body of work and effort. If someone is prepared to give this away, I would be extremely suspicious about using it for anything other than academic interest.

No one gives away their future business plans in a highly competitive field - unless they see you coming.

Hope this helps.

ChrisB
 
Posted by: Papadoc (Steve)* Accepted Answer
11/24/2004 11:43 AM (CST)
As someone who sees a lot of similar companies and from an adjacent industry, I'm afraid you simply aren't going to find this laying around. First of all, even if some large company just let you have theirs, it wouldn't have any relevance to a start up. You are coming from two different starting places with different levels of brand recognition, with different teams, different goals, and of course... different budgets.

For smaller companies and start ups, there are different factors that would make any SWOT (Strengths, Weaknesses, Opportunities and Threats) vastly different from any other. SWOT is very individual and you have to know your company, market, and competition very well. You are better off looking at something generic. Try this one on for size:
http://www.mindtools.com/pages/article/newTMC_05.htm

Second, marketing plans cost money to develop and you have to ask yourself why someone would merely hand this over to you as a freebie.

Third, anyone remotely familiar with reviewing marketing plans is going to know if you used some similar plan as a template. It's too easy to make similarity assumptions and be completely off base on one of them.

I recommend starting from scratch with nothing that you are going to draw something incorrect from. But more pointedly, consider a plan that keeps you thin across a wide spectrum and in a very focused market, and then look for the larger returns. Because you are a start up, your budgets will probably be used up fast in high volume markets. There are many relatively new highly complementary opportunities out there that are growing, with reasonably good traffic where you can test the waters and without risking too much of your plan or budget.

Your marketing plan needs to be highly focused on potential niche markets and varied low risk opportunities with lots of test and measurement. As a for instance and NOT necessarily making a recommendation, look at sites like www.mealcall.org who have a VERY loyal set of sponsors and who deal with thousands of potential clients like your prospects every day. There are tons of sites out there like this.
 
Posted by: Val (Moderator)* Moderator Response
1/3/2005 2:51 PM (CST)
Hello all. I am closing this question, since its more than two weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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