Question
Topic: Research/Metrics
B2b Direct Mail Response Trends
How are B2B Direct Mail response rates trending? Recognizing that many factors can impact response to a direct mail campaign, in general within business, are recipients responding at the same rates as they were 5 years ago or have response rates risen/fallen? If rates have changed, what impact, if any, is the Internet having on DM reponse?
Related Discussions
- Who Are The Top Companies Competing In The Market?
- Geographic Metric - Help Needed!
- How Fast Does An Untouched Sales Lead Degrade?
- Need Clear Standards To Judge Facebook Metrics
- How Can I Get Backlinks For My Website?
- Beauty Services Relocation And Market Research
- Thoughts On Abm Platforms?
- Research - Masters Dissertation Survey Help
- Experiential Marketing Survey
- Collection + Dissemination Of Customer/market Data
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Research/Metrics)
- mgoodman 27,311 points
- koen.h.pauwels 25,348 points
- Jay Hamilton-Roth 21,662 points
- Chris Blackman 15,808 points
- Gary Bloomer 10,191 points
- wnelson 8,013 points
- Peter (henna gaijin) 7,543 points
- steven.alker 6,672 points
- Frank Hurtte 6,632 points
- Dawson 4,619 points
- telemoxie 4,595 points
- SteveByrneMarketing 3,358 points
- SRyan ;] 2,396 points
- Blaine Wilkerson 2,387 points
- ReadCopy 2,081 points
- Pepper Blue 1,863 points
- bobhogg 1,748 points
- BizConsult 1,491 points
