Question
Topic: Advertising/PR
Direct Mail Brainstorm... Creativity A Must
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My creative juices seem to have dried up this morning. I have a very simple direct mailing to handle and I'm short on ideas. The facts:
- A follow up to a trade show where roughly 500 contacts were generated.
- Extremely well received at the show, considered the "hit"
- The industry is a blend of Educational Officials (Superintendents, NYC Dept. of Ed. etc) and Technology Groups. Customers are serviced on a District Level. Technology Counterparts are to be leveraged for possible partnership opportunities (were held in high regard).
- The product is a webportal aligning the NYS Learning Standards for k-12 Education to high quality peer reviewed resources. Development tools (web page creator, assessment generator) are also wrapped into this concept.
These contacts are getting nailed with stupid e-mails, and boring letters from every friggin lamo raffle they entered, business card they dropped!
I need some magic, something poignant, thoughtful, out of the box, attention grabbing!
Nothing is too crazy, just consider a reasonable budget-
1 Winner gets all 500.
Best,
MJK