Know-How Exchange : Advertising/PR

I am on the board of a nonprofit organization that is planning a literary festival for October. It will be a two day event. Book authors will rent booths to sell and sign books. There will also be events such as a book cover contest, short story writing competition, etc. We are also discussing having craft booths on the periphery.

This will be the first literary festival ever for our city so we have no prior experience. We are just now in the beginning planning stages and are setting and defining sponsorship levels. (In truth, to be most effective, planning would have started last year, before a lot of funds were committed by potential sponsors, but it is what it is.)

Any money remaining after paying for venue rental, catering, etc. will be put back into the community through additional organization activities, so we see this as an opportunity to build the organization's funds.

I would like to get input on possible sponsorship levels - dollar values plus what the corporations would get for purchasing the sponsorship. We have discussed tieing sponsorships to advertisements leading up to the event, an event poster, t-shirt/sweatshirt, and tote bag.

For those of you involved in sponsorships, do you have some sponsorship examples and advice for us?

Thanks!