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Do Your Bit!!
Posted By: shaan* on 12/19/2004 4:52 PM (CST)	500 Points
Hi, I am a student of an MBA College in India. However this is not a question related to academics. I am the founder and President of the Social Responsibility Forum(SRF) of our college. This forum was started last year and as of now it is not only the most popular but also the most active cell in our college. we have more than 150 active members and we are already expanding by setting up SRFs in many other colleges.We are involved in conducting socially relevant events, we have a structured program whic helps provide education to underprivileged children, we conduct regular blood donation and clothes donation camps and we have also set up a consulting division through which we help leading NGO's solve their problems regarding marketing, branding etc. of their products, prepare business plans, set-up proper organizational practices etc. We are growing at a tremendous pace and hence are in constant need of funds. Our tagline until now has been "DO YOUR BIT" which basically asks people to do whatever they can to help even if they dont wish to go out of the way to do so. Even a small gesture helps. However, I have been told by a few people to consider changing this slogan and also to consider re-barnding SRF. As of now SRF is very well know in our campus and is growing to have branches in more colleges. I would like your advice regarding three things: a) Should I go in for a change in my slogan ("DO YOUR BIT") If yes, then what slogan would you suggest. b) Should I also change my cell's name (currently know as SRF) If yes, then what would you suggest. c) To help us collect funds, we screen movies, stage plays, have jam sessions etc. in our college auditorium and sell the tickets at a very nominal rate. We use the proceeds to fund an orphanage in Bombay. As of now we call this weekly event SRF NIGHTS. It is just 2 months old but we have managed to collect substantial funds. I was looking for a slogan/tagline for this event as well. What would you suggest? Remember that even though the end-purpose is to help an orphanage, we wis to position this as a weekly evening where you can come and chill out and enjoy. The fact that you are doing something for the society is just an added benefit. I am looking forward to your suggesstions. Please feel free to ask me any questions that you might have.

Posted by: D4Demand	Member Response
12/19/2004 8:50 PM (CST)
A bit is a comedy act. Do your share is what you mean. "Pay it forward" capitalizes on the movie of a few years back. But I like A life is important enough to share.

Posted by: SRyan ;]	Member Response
12/20/2004 2:07 AM (CST)
"Do Your Share" is good. Also consider: "Do Your Part" "Make a Difference" "Leave a Mark" "Improve a Life" - Shelley ps. I relocated your question to the Taglines/Names category to give it the right exposure on the forum.

Posted by: Sanjeev Kumar Vyas	Accepted Answer
12/20/2004 5:03 AM (CST)
I like "Do your Part" , "Make a difference" Thought do your Bit is not bad either. Do you really think you should change it? You said a few people have given you this suggestions so you are thinking about it. Why not make a questioner asking participants if they like the current slogan or not and if not what would they like the slogan to be. this will tell you whether you should change the slogan in the 1st place or not. Don't just change it because a few people think so. 2. Changing name: I don't see any need for that too have a people's vote for that too. 3. Do your part while having fun or do your bit while having fun. have fun doing your bit. do your part of hving fun. I am sure clleges kids would be more better at giving u a slogan for this too. ask them in the survey. Best of luck Sanjeev

Posted by: angeloCHAVEZ	Accepted Answer
12/20/2004 9:48 AM (CST)
Shaan, Do Your Bit.... sounds great to me. I am guessing the English is British and so terms like "Have a go" and such would resonate to your audience. Here in the U.S. "Do Your Bit" might not be the best choice. I suggest you have fun and conduct your own on campus and off campus focus groups to test the reaction to your current tagline. Always consider your audience and does your tagline or organization name have any "sticky-ness" to it. As with all things the audience will determine if SRF stands for something grand or not. Green Peace...Amnesty International...Sierra Club...all well known brands to the audience it is meant to reach. My grandmom....she has no clue what these are but she can tell your her favorite cleaning detergent brands...and by the way she thinks Oxyclean is a great name but only because the product works and delivers on it's promise. Concern yourself with the work your org. is doing and the values your org. has and the SRF name and tagline will stand for something great if you are achieving great things. -angelo

Posted by: AndrewS	Accepted Answer
12/20/2004 3:37 PM (CST)
I am sure you are aware that in the UK, these organisations go under the "Business in the Community" and I think they use the tagline "Responsible Business" whicg I think says it all. You could either : 1. Contact bitc and seek their independant advice on your project 2. Just tweak their ideas and use them. ps. I think its a great thing that you are doing btw. Good Luck

Posted by: jose04	Accepted Answer
12/22/2004 7:06 AM (CST)
Hi shaan Good to talk to somebody in India, here. Being involved with the HE scene in India, I've always admired the tenacity and drive of the rotaracters in my own college. Keep up the good work. Great to hear that SRF is a success already. If its doing well why change the tagline. 'Do your Bit', sounds quite reasonable to me as it appeals to the elite and the intelligentia to contribute for a cause, and that is what appealed to me too. You say this in your explanatory statement: "We wish to position this as a weekly evening where you can come and chill out and enjoy. The fact that you are doing something for the society is just an added benefit." Since your orientation is 'chilling out' and 'doing your bit' is incidental, the same tagline is appropriate, 'DO your Bit' Since SRF is just 2 months old and understanding that it operates quite informally, retaining the same name may be sensible for your current members and regulars too, for the SRF nights. If you are seriously planning to extend operations and professionalise then you have to reorient your mission into less of 'chill outs' and more of 'doing your bit'. You may then have to decide on whether SRF and its tagline should concentrate on USP's (unique selling propositions) like 'quality', 'price', 'popularity' or 'the unique nature of the service offered'. I'm attaching this 106 page pdf file on 'Economic Citizenship', a teacher resource. I hope it benefits you. Check page 45 on an interesting methodology suggested for developing taglines or USP's. http://www.citizen.org.uk/education/resources/economic.pdf Hope these help!!

Posted by: savialeigh*	Accepted Answer
12/26/2004 4:14 PM (CST)
As an american, I saw your headline and thought it meant 'make your contribution'. I see that other americans percieved it differently, but it told me immediately that this post pertained to some sort of contribution. Since the forum has been in existence for over a year and is expanding, obviously 'Do Your Bit' communicates exactly what it ought to communicate. SRF Nights also ties directly to your organisation. Those who don't know what SRF stands for will ask someone, which is a great way to expand your membership through word of mouth. Others will attend just because it is something to do, and will learn about your organisation that way. Personally, I see no reason to change either. As for SRF Nights... "The fun way to Do Your Bit"

Posted by: Val (Moderator)*	Moderator Response
1/22/2005 4:41 AM (CST)
Hello all. I am closing this question, since its more than two weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating! Val (Moderator)

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