Question

Topic: Taglines/Names

Need Tagline/slogan For Transportation Company

Posted by Anonymous on 12/23/2004 at 11:19 PM ET 250 Points
My brother-in-law recently purchased a transportation company called Allstar Transportation (he has 18 yrs. experience in the biz) I have a journalism background and am helping him with letters, brochures, etc. But I don't know alot about marketing. Allstar provides rides for mostly elderly and disabled riders in wheelchair accessible vans. Their big "plus" in the industry is that they offer same day scheduling (others require advanced notice) and they provide service throught the 7 county metro area (their main competitor is limited to one county) Most people use their service to go to medical appointments like dialysis, or to day treatment, or work, etc.
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RESPONSES

  • Posted by ReadCopy on 12/24/2004 at 5:55 AM Member
    "Driven by You"

    Let your customers know that its providing a great service to them that drives you.
  • Posted by SRyan ;] on 12/24/2004 at 11:30 AM Member
    AllStar: Driving you today

    AllStar: Ready to carry you

    Not my best efforts........ shutting the laptop down for Christmas!
  • Posted by ReadCopy on 1/3/2005 at 3:10 PM Accepted
    Difference between Taglines and Slogans .... I have always used the term Slogan instead of Tagline (not sure if thats a British thing or just the way I was taught!), Slogans are generally referred to in those competition tie-breakers "I prefer [name] because ....", and the result of these is generally what the companies value proposition is!

    Summary:

    Taglines and Slogans are pretty similar, I don't think it matters greatly what you call them.

    Value Proposition is a statement that explains (internally) why you are different from your competition. VPs can often become or converted into taglines.

    Again .. Good Luck :-)
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