Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Tagline/slogan For Transportation Company
Posted by Anonymous on
12/23/2004 at 11:19 PM ET
My brother-in-law recently purchased a transportation company called Allstar Transportation (he has 18 yrs. experience in the biz) I have a journalism background and am helping him with letters, brochures, etc. But I don't know alot about marketing. Allstar provides rides for mostly elderly and disabled riders in wheelchair accessible vans. Their big "plus" in the industry is that they offer same day scheduling (others require advanced notice) and they provide service throught the 7 county metro area (their main competitor is limited to one county) Most people use their service to go to medical appointments like dialysis, or to day treatment, or work, etc.
12/24/2004 at 5:55 AM
"Driven by You"
Let your customers know that its providing a great service to them that drives you.
12/24/2004 at 11:30 AM
AllStar: Driving you today
AllStar: Ready to carry you
Not my best efforts........ shutting the laptop down for Christmas!
1/3/2005 at 3:10 PM
Difference between Taglines and Slogans .... I have always used the term Slogan instead of Tagline (not sure if thats a British thing or just the way I was taught!), Slogans are generally referred to in those competition tie-breakers "I prefer [name] because ....", and the result of these is generally what the companies value proposition is!
Taglines and Slogans are pretty similar, I don't think it matters greatly what you call them.
Value Proposition is a statement that explains (internally) why you are different from your competition. VPs can often become or converted into taglines.
Again .. Good Luck :-)
BACK TO TOP
Post a Comment
Bye-Bye to These 10 Web Design Trends
by Scott Donald
Five Incredibly Specific Tactics for Writing Enchanting Copy
by Sonja Jobson
Four Online Marketing Metrics That Actually Matter
by Larry Kim
The Six Key Players on Your Content Marketing Team
by Sandra Gudat
SEO Spotlight: Five Strategies to Take You Through to 2016
by Rohan Ayyar
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with