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This question has been closed, and points have been awarded.
What Is The Target Market For A Tea Company Today?
Posted By: adityakhemani* on 1/10/2005 6:25 AM (CST) 50 Points
i am doing this report on a tea company and need suggestion on it. i want to know bout the upcoming tea markets ang the marketing technoques i should use?

Posted by: W.M.M.A. Member Response
1/10/2005 8:29 AM (CST)
Tea Drinkers!

Please note that we DO NOT do your homework on this site. You may also learn that many of your professors are here, watching their students.

Please do these things:
a. Go to "important guidelines' link and read them...especially #5.
b. Go to "search questions" link and begin research.
c. Go to Google and continue your research.

Randall
WMMA
 
Posted by: Sanjeev Kumar Vyas Member Response
1/17/2005 5:04 AM (CST)
When you say upcoming tea markets on which market segmentation basis are you talking about?
Once you know your market segmentation read the marketing book and use the technique for the perticular segment.
see that was easy.
 
Posted by: telemoxie Accepted Answer
2/6/2005 7:35 AM (CST)
Also grocery stores, specialty shops, food distributors...

... one way you could find more info would be to do a Google search which would help you find companies selling tea. For example, the Google search:

+tea +"point of sale"

generated a few very interesting sites. You can infer from their sites the market they are targeting.
 
Posted by: Shelley, MProfs Moderator Response
2/21/2005 4:23 AM (CST)
I'm closing questions abandoned by students.
 
Posted by: david* Member Response
2/24/2005 12:05 PM (CST)
Do a lot of reading about "Celestial Seasonings". They are probably the top seller of tea drinks and have really nailed the tea drink market.

Go to the grocery store and watch the tea isle, or better yet, go to a medium small store at a very slow time of day (not just after 5 pm on a week day), buy a box of Celestial Seasonings and strike up a conversation with the checker. Look for a gabby female, she'll tell you exactly who buys the most tea.

Visit a coffee and tea trade show, or website of one, and contact a few tea vendors who will be there. They market tea to hundreds of tea and coffee shops.

Cheers!

David
 


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