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This question has been closed, and points have been awarded.
Market For Display For Many Uses
Posted By: angelaepark* on 1/10/2005 10:33 PM (CST) 125 Points
we have a new impressive product that could be used for anything from trade shows to advertising signs. It makes signs look like it's on a hdtv. how do i go about reseraching the market for it and getting the word out?

Posted by: Jett* Accepted Answer
1/10/2005 10:57 PM (CST)
Hello,

First of all, I am very interested in your product. MAy i see it? Do you have pictures on a website?

If not, PLEASE send me an email with more details and attach some pics. (Just click on my name).

I have a trade show coming up and we are looking for some inventive backdrops/displays.

Thank you!

--Blaine Wilkerson

Jett Enterprises
 
Posted by: ASVP/ChrisB Accepted Answer
1/10/2005 11:48 PM (CST)
What research did you do before developing this product?

Who did you think would buy/rent it? Why?

In what ways is it better than existing sign technologies?

Looking like something else doesn't necessarily convey a value proposition on its own, at least, not to me. What other advantages does it have? Sell me the product!

ChrisB
 
Posted by: W.M.M.A. Accepted Answer
1/11/2005 12:08 AM (CST)
I too have interest and would like to see it, and read the related collateral material you have for it. If not, Jett and work collaboratively, taking strength from one-another to help our clients. Click on our names. If you like what you seek. Please thake the time to post a project, and invite those professionals you believe will best serve your requirements.

Randall
WMMA
 
Posted by: jong Accepted Answer
1/11/2005 12:27 PM (CST)
It sounds like you are trying to find out about the trade show and sign/POP (point of purchase) industries in general, other "like" sign/POP companies that are out there, and who would buy your products. Some good resources are POP Magazine (www.popmag.com), www.signindustry.com www.exhibitornet.com www.tsnn.com Trade Show Week Publication, and there's also an annual exhibitor show for the trade show industry.

Attending a larger, well-known trade show would give you further insight into the types of signing/POP that exhibitors use. Write and submit informative and benefit-focused articles for editorial coverage in trade publications that your target customers read.

Also, depending on what channels you target besides the trade show industry (i.e. retail, food industry, etc.), find out who the people are in charge of merchandising at these channels, set up an appointment with them to discuss how your sign/POP can better help them to meet their goals. Hopefully these ideas give you a good start.,
 
Posted by: Stokefire* Accepted Answer
2/11/2005 9:27 AM (CST)
Also take a look at Promo Magazine. They are a great resource for spreading the word about new sales ideas.

Tate
 
Posted by: Sanjeev Kumar Vyas Accepted Answer
2/20/2005 10:48 PM (CST)
I suggest that you get a booth at the trade shows where you think your product could be beneficial. Display your ads on your products during the show. In this way you can get in touch with the people who have stalls at the trade show also if your product attracts the crowds your future customers will be able to see the result there and then.
Hope that helps
Sanjeev
 
Posted by: Shelley, MProfs Moderator Response
3/6/2005 7:20 AM (CST)
Everyone, I am closing this question since it's growing a few cobwebs (and because I can). Thanks for participating!
 


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