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How Is My Tagline And Website Name
Posted By: hamed_amir on 1/12/2005 8:24 PM (CST) 250 Points
I am starting an IT company. The company name is taken for a web site, but I can get www. Mycompanyweb.com or www.mycompanyonline.com. I am not sure which one is better(web or online). And for a tag line I was thinking of , Technology to deliver results, or Technology for results, or Delivering technology for results. Do the first two make since ( technology to deliver results, or technology for results).

Posted by: EW* Accepted Answer
1/12/2005 8:37 PM (CST)
Hello. I have a very strong belief that YOURCOMPANYNAMEonline doesn't make sense to people who are online regular-- it makes you appear more of a novice.

It is possible to put a modifier in front of the company name such as "the" or "at" instead?

Or can you come up with an adjective or attribute or differentiator for your business and use it there to remind clients and prospective clients how you work or how you differ from the rest?

Technology for results is fine but to be honest, it sounds rather commonplace. Is there something about your service that is special-- is there something about the way you run your company, treat clients, deliver those results that is unique and ownable? A tagline should be a place to use that-- something that is short and memorable and captures the essence of who YOU are and sets you apart from the pack.

Hope this is useful-- you want to live with your company name and tagline for a while-- do the upfront homework and thinking now so it will still be meaningful years from now.
 
Posted by: SRyan ;] Accepted Answer
1/14/2005 3:25 PM (CST)
If you haven't started using your name yet, consider tossing it out the window. If someone else has already dot-commed it, you'll just be driving customers to the wrong site. Adding "the" on the front end or "online" on the back end is a lazy and ineffective solution.

"Technology for results" is okay as a tagline. It doesn't do much to explain what differentiates you from your competitors, though.

What's the company name?
 
Posted by: hamed_amir Author Response
1/14/2005 8:07 PM (CST)
Hi,

Thank you for your responds. Both of you have some very good points. I am looking forward to more comments and suggestions.
 
Posted by: AndrewS Accepted Answer
1/15/2005 2:46 AM (CST)
I agree with EW, that you do not need to use the term "online" unless its used in a more promotional fashion, i.e. "thebestonlineitcompany.com", and use it in promotional terms to draw in more business.

As for the tagline, what type of IT services are you providing ? A particular application? consultancy ? solutions ?
Whats the name of the company ?
 
Posted by: mccarthy* Accepted Answer
1/15/2005 7:04 AM (CST)
As with the others, saying "online" is stale and pointless. If they hit your website, they are online. Would you answer your phone, "ABC Company Onphone"?

It would be very helpful to know what line of business you are in. IT is pretty broad. And "technology for results" or any permeation thereof could mean that your microwave is working and does a nice job of popping popcorn.

Actually, I would avoid anything that even sounded like technology. Organic names, or perhaps even your own name will be far easier to remember.

As much as it hurts me to say this, you really need to hire a good advertising and marketing firm to work with you. I've handled a ton of tech firms, and unless you're a real exception, most of your materials are going to look and sound just like every other IT firm.

While I admire your drive and determination, its unlikely that you have the tools or experience necessary to develop a strong brand on your own.

The advertising and marketing disciplines are just a complex (I could make the case for say more complex) than and other industry known to man. But, for some reason, people get the impression that anyone can do it.

Now, let's flip that over and understand that since you are in an industry that generally produces the worst of the worst advertising and marketing, the opportunities to distinguish yourself are wide open.

In terms of your company name, think "organic." What is the natural or human touch that you bring? What is the value that you add? How will your clients lives change when they hire you? Bring these answers down to one word. (Like "relax.") If that name is already taken, just repeat it. For instance, if the name you want is "dog", but there is already a "dog.com" make yours "dogdog.com"

Again, people - not computers make the buying decisions, speak to them, not to their computers.

Best of luck!
 
Posted by: michelletrex Accepted Answer
1/15/2005 10:22 PM (CST)
I agree with Shelly (again). Do a few hours searching for a clever domain name and toss out the business name already taken. You might be surprised at whats out there.

Michelle
 
Posted by: hamed_amir Author Response
1/19/2005 9:44 AM (CST)

I like to thank all of you for your suggestions. The name of the company is image sys. (one word). Do you think that I should change it to image sys technologies instead? That way I can have a domain name www. Image sys tech.com

In reference to the question asked about what kind of services we provide in technology. We provide Small to medium size business, with the networks, servers, and computers systems, network monitering, we all so provide digital imaging services, such as remote digital video Monitoring over networks and internet.
 
Posted by: EW* Member Response
1/20/2005 10:10 AM (CST)
ImagesGoneDigital.com and ImaginationGoneDigital.com are both available domain names (I just checked a moment ago) and communicate an energy and pulse that should be far more appealing to your customers and far more inspiring to yourself and your employees.

Hope that gets your creative juices going!!!
 
Posted by: hamed_amir Author Response
1/22/2005 5:07 PM (CST)
I still would appreciate more advice!
Thank you all,
 
Posted by: AndrewS Accepted Answer
1/25/2005 5:10 AM (CST)
I would just stick to http://www.imagesys.com.
 
Posted by: Stokefire* Accepted Answer
2/10/2005 8:36 AM (CST)
If imagesys isn't available (as you suggested) you can always add corp, inc, co, partners, or even "tech" to the website name.

My company name is Stokefire Consulting Group Inc, but I just use "Stokefire" for my website (which is under construction at the moment, so no peeking!). Other consulting groups use the designation "MYCOMPANYCG" in their website name since the base name is taken. So... I see nothing wrong with appending an extra abbreviation or word to your name.

Also, I agree with the others that "Online" might not be the best option for you - unless you have a large amount of money or goodwill built up in your name already. I disagree with some of the other posters, however in that I think that "Online" does work if you have a strong brand already. Things like WSJ has an online edition that did quite well when advertised as WSJOnline.

As for the tagline I'd suggest you open up a new topic so we can focus on that... we're really only focusing on your website name with this thread.

Best of luck!

Tate
 
Posted by: hamed_amir Author Response
2/10/2005 11:10 PM (CST)
HI Tate,

Thank you for you intuitive comenets . I have decided to go with adding “inc” or “tech” to the end of the web address. What would you suggest? My company is an LLC but that‘s not a problem.
 
Posted by: Stokefire* Member Response
2/11/2005 7:13 AM (CST)
In your particular case I'd say being LLC might make your use of "inc" in the website a bit iffy. "inc" carries with it the implication that you're incorporated, so it could get you into hot water if you are ever sued. (The protections offered by incorporating are different than LLCs)

Tech may be the better option here. Or even "ImageSystems".

If you really like the name and believe you can make it work then that is what counts. If you have doubts about it you could post to the project board and one (or a group of us) could walk you through an intensive workshop to help you get to a name that gets you noticed. ImageSys is a solid name (heck, it's better than Cisco or DataCorp and they've done quite well for themselves) but it might not stand out in a crowd. If you're looking to stand out it might be worth the small investment to go through a workshop. Or take a look at one of the many available free software or online resources available (e.g., Name Razor). Check the marketingprofs resources link for more options.

I wish you luck with this. I went through my own naming process to come up with "Stokefire" and it was difficult to let go of some of my earlier ideas that caught my interest but didn't mesh with the business story. Does ImageSys tell your story or stand for what makes the company unique? If so then you're set!

Best regards

Tate
 
Posted by: Shelley, MProfs Moderator Response
3/6/2005 7:22 AM (CST)
Everyone, I am closing this question since it's growing a few cobwebs (and because I can). Thanks for participating!
 


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