Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline Suitable For A 4* Hotel
Posted by Anonymous on
1/19/2005 at 12:42 PM ET
hi guys! i have to come up with a tagline for a client of mine (a hotel located in downtown bucharest,romania). i think of a tagline like: "business at home". what do you think? is it ok? do you have other ideeas? i'm totally lost here... oh, and the main color theme is green and yellow, this adding more confusion...thanks in advance!
1/19/2005 at 11:24 PM
Some top of the head ideas:
Making your stay
Everything you need
Your home from home
Come a stranger, leave a friend
Attention to detail
Everything you expect from a 4 star hotel
We have earned our stars
Providing luxury accommodation since 19..
It would be nice to know the name of the hotel, perhaps there is some word game that could be played with it.
Hope this helps stimulate some thinking.
1/20/2005 at 4:00 AM
Now it's easy to be comfortable in Romania
Making Romania Friendly for you
Making Romania comfortable for you
1/20/2005 at 10:37 AM
"Not Business as Usual"
1/20/2005 at 7:32 PM
"Your staying power in Bucharest."
However, I don't know if the wordplay translates well in Romanian...
1/21/2005 at 5:20 AM
the hotel is 4* and located in Downtown Bucharest, for Business Travellers, so i would suggest you target to Business Travellers more than any other segment.
here are my ideas of taglines
"Stay at the Center of Business"
"Staying with Your Business"
"Your Business at the Center"
"Business and Home, Synchronised"
hope this helps.
1/21/2005 at 4:35 PM
Stay at the xxxxx, Bucharest...
...where even lawyers let their case rest.
1/27/2005 at 6:57 AM
according to me anything with the word "Home" in the tagline for a hotel is not a good idea . A business traveller would want to leave all the work , and go home and relax and be peaceful without the tensions of work .. dont remind the good times he will have with kids and family while he is on a trip .. It might have a negative impact and the tagline might have different impact on differnt people.
How about these -->
"world class hospitality"
"Hospitality at its best"
"We mean Hospitality"
2/16/2005 at 7:27 AM
Agree with Colleen, it does depend on your target audience - are they mainly business people from Europe or the US, where?
Can you answer:
Why should travellers choose your hotel above the competitors?
What single (multiple) benefits differentiate the hotel from competitors that customers value?
In the meantime, here are some thoughts:
"Nice to have the best business people in Bucharest"
"Serving the best business people in Bucharest"
"A Better Home from Home"
"Ready to do Business?"
As with any tagline you need to make sure your business can over deliver on your promises everytime.
Hope these helps.
3/1/2005 at 11:35 PM
A tagline needs to have 3 things:
* a point of difference
* appeal to your target market
* easy to remember
So you need to ask yourself: "Do any of the taglines I am considering have all these three things". You may find that many do not contain any point of difference at all.
The earlier response that discusses the point of difference of being at the centre of Bucharest is the most appealing to me - as a business and a social traveller I always want to be in the centre! That is what I would focus on, or something else that is memorable:
"Hotel XXX - 3 star price, 5 star service"
"Hotel XXX, the ultimate in 4 star value - 3 star price, 5 star service"
As I said, i would still recommend focussing on being in the centre of town - it is a very simple point of difference that is appealing to most, for example:
"Hotel XXX - right in the centre of town"
"Hotel XXX - its in the heart"
"Hotel XXX - stay in the heart"
"Hotel XXX - in the heart of town"
"Hotel XXX - we're close to everything"
"Hotel XXX - they built the town around us"
"Hotel XXX - in the heart, close to your heart"
"Hotel XXX - at the big end of town" (not sure if that phrase translates internationally)
"Bucharest nucleus = Hotel XXX"
"Centre of Bucharest = Hotel XXX"
If you want to appeal to International customers:
"Book a Rest in Bucharest" - only joking
"Hotel XXX - its in the heart"
BACK TO TOP
Post a Comment
Four Ways People Think and How to Convince Them to Buy
by Mikita Mikado
Seven Common Mistakes Marketers Make
by Subir Kumedan
Nine Things Every Successful Content Strategist Understands
by Micah Pratt
What Content Types Should You Create? [Infographic]
by Barry Feldman
How Digital Marketing Will Change in 2016 [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with