Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
2/17/2005 at 8:36 AM ET
As one of my marketing project, i need to do a comparative analysis on the marketing strategies adopted by 2 companies of the same trade. Can someone give me advice and how and where I can obtain info on the marketing strategies of companies? This is my 1st year and I am completely new to marketing. Thanks
2/17/2005 at 8:50 AM
Welcome to KHE
First of all,the bad news. you wont be able to find the marketing strategies written down on a piece of paper or on the internet. You will have to do some work.
The Good news, it can be done.
what you need to do is:
Choose two companies (obvious)
then put there name in to google.com this will give you information. Read the info, and write down all the things like price, promotion, good things they have done like give to charity, and bad things like cooperate scandal.
then read press releases, tv ads, news paper ads, radio ads.
, find there strengths, weakness, opportunitys, threats
here is a template:
Also the next time you ask a question PLEASE post you questions in the STUDENT section.
Feel free to email me (click on my name), or ask another question. Also read the important guidelines
(just so don't get in trouble by breaking the rules, you haven't broken them yet)
A secound year student (in one month) and number 18 on the top 100 experts list.
2/17/2005 at 8:53 AM
oh almost forgot, don't forget to use the search questions link to search past questions.
(under quick start guide in the right hand column when you sign in)
2/17/2005 at 9:31 PM
Hi Google, I was thinking too that no companies are going to tell me their mktg strategies. Your advice is a good start for me on where to look out for the info. Still finding my way round to using this site; will post the Q in student category in future. Thanks!
2/17/2005 at 9:33 PM
Sheldon, my apologies; will post my Q in student category in future.
BACK TO TOP
Post a Comment
Bye-Bye to These 10 Web Design Trends
by Scott Donald
Five Incredibly Specific Tactics for Writing Enchanting Copy
by Sonja Jobson
Eight Ways to Improve Your Search Engine Rankings
by Gavin King
Four Tips for Turning Employees Into Strategic Content Creators
by Durjoy Patranabish
Four Online Marketing Metrics That Actually Matter
by Larry Kim
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with