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This question has been closed, and points have been awarded.
Online Magazines & Loyalty + Automotive Industry
Posted By: nicole.redenbach* on 3/8/2005 7:29 PM (CST) 250 Points
Looking for any case studies on benefits of creating an online version of an offline magazine. Any research on magazine loyalty & conversion from offline to online. Particularly concerning automotive industry, ie. success of creating an online trade magazine.

Posted by: Stokefire* Accepted Answer
3/9/2005 7:57 AM (CST)
Here are a few case studies that address the issue a bit.

http://www.strongbat.com/cs_onzine.html
http://www.esiteful.com/work/case.study/publication/saudi.aramco.world.aspx
http://www.pixelbridge.com/our_work/glide.php

Good luck!

Tate
 
Posted by: nicole.redenbach* Author Response
3/14/2005 6:18 PM (CST)
Hi there, thank you for the response, unfortunately I am still looking for the right kind of information.
Are there any case studies out there which discuss offline conversion to online. Successfull online loyalty thru content & customer focussed features?
 
Posted by: Sanjeev Kumar Vyas Accepted Answer
5/13/2005 6:09 AM (CST)
The link below might give you some help.

http://developers.evrsoft.com/article/internet-marketing/site-promotion2/be...

Try doing search on google, MSN and y!.

 
Posted by: lvallen* Accepted Answer
5/14/2005 7:01 PM (CST)
This fronE-Marketer.com

Digital Magazines Have Fans
Published: April 18, 2005
(After April 25, 2005, this article will only be available to eStat Database subscribers.)

A survey commissioned by 101communications examines the habits of subscribers to digital magazines.
Why did respondents decide to get their news digitally? The top reason cited was that the articles are easier to save when delivered digitally, followed closely by greater convenience than print and the ability to search digital documents. Environmental concerns — saving paper — were cited by about one-third of respondents.
Just under 32% of respondents said they subscribe to a digital publication because they prefer looking at the magazine online or on their computer. In comparison, most print subscribers (75%) said they preferred non-digital versions because they are easier to read while traveling.

Almost three-fourths of digital magazine subscribers looked at a vendor's Web site as a result of seeing an advertisement, and 36.5% forwarded information about a vendor to a colleague.

 
Posted by: carrie77 Moderator Response
5/15/2005 1:22 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie Shearer, Production Editor
 


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