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Branding     
 
This question has been closed, and points have been awarded.
Software For Branding Research
Posted By: adris* on 3/9/2005 8:36 AM (CST) 250 Points
I am curentlly looking a software for branding research and strategy analisys. Thank you !

Posted by: W.M.M.A. Accepted Answer
3/9/2005 9:06 AM (CST)
adris:
Welcome. We would like to assist you.

Can you be more specific in your post? I do not see a question.
What are you attempting to accomplish?
Within which industry do you work?
What would you like the software to do?

I believe you are looking for software, but need more information before the participants of this forum can assist you.


Randall
WMMA
 
Posted by: adris* Author Response
3/9/2005 10:04 AM (CST)
What I would like to find if you have knowledge of a software that can measure and create reports on brand equity and consumer attitudes. I am aware of other classic methods that are being used in this field of activity such as BrandDynamics or The Conversion Model but, as long as there is no classified data I would like to find out more about these techniques or some directions on how can i get the information on BrandDynamics or The Conversion Model. What I would like to know is if you have knowledge of any specialized software. At the same time I would need to know if there is any dedicated methods or software for Strategy Analisys (BusinessStrategySoftware or similar). ThankYou!
 
Posted by: whitefeud Accepted Answer
3/16/2005 2:31 AM (CST)
try marketingpilot
 
Posted by: Michele Accepted Answer
5/15/2005 2:18 PM (CST)
You can look at www.touchpointmetrics.com

Michele
 
Posted by: carrie77 Moderator Response
5/15/2005 4:07 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!

Carrie, Production Editor
 


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