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Ob Instruments For Customer Behaviour
Posted By: neurospark* on 3/9/2005 11:56 PM (CST)	250 Points
Hi All !! I am interested in finding consumer attitudes, behaviour and value systems towards a particular product. Can the tools such as personality questionnaires( as used in study of organisational behaviour) be used to derive information on the same. Could you suggest some place where I could find such resources? Thanx.

Posted by: koen.h.pauwels	Accepted Answer
3/10/2005 11:36 AM (CST)
Hi Neurospark, In my experience, information on general consumer attitudes and VALS (see http://www.sric-bi.com/VALS/presurvey.shtml) are NOT very helpful in finding out conuser attitudes and behaviour towards a particular product. Instead, I would spend the time to develop a product/industry-specific system. The reason is that the same consumer often falls into different categories or segments depending on the product.

Posted by: ASVP/ChrisB	Accepted Answer
3/11/2005 2:12 AM (CST)
Agreed. Do you need help to develop a tool for your specific industry, product or service? Give us some details here and let's see what we can do for you... Or contact me via my profile if you need to maintain confidentiality...

Posted by: mgoodman	Accepted Answer
3/13/2005 7:42 AM (CST)
The industry, product, country, and target market are critical to the decision of how to proceed. For example, if you're selling a consumer product, you would likely use different techniques than if it's a B2B product; and products often require different approaches than services. There are even a few differences by country, but those are probably less important than industry/market differences. Your best bet is to give us the specifics of your situation so we can give you more specific guidance on the path forward. If confidentiality is essential, feel free to use private email.

Posted by: Michele	Accepted Answer
5/15/2005 2:22 PM (CST)
Yes, the right kind of questionnaires, together with factor and cluster analysis, could be used to develop effective segmentation strategies. You would follow the typical research methodology of starting with qualitative explorations to discover the thematic framework followed up by a quantitative study. Michele

Posted by: carrie77	Moderator Response
5/15/2005 4:08 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie, Production Editor

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