Question

Topic: Advertising/PR

About The Guardian Campagin

Posted by Anonymous on 3/12/2005 at 7:56 PM ET 200 Points
hello, everyone,
i need to produce a campagin for the Guardian weekly newpaper, and produce a campagin of three ads, one for press and two for poster, explaining what Guardian Weekly is to the uninitiated and hightlight tge trial offer which allows readers to receive the title for four weeks for free. and target audience would be north american age from 40 to 50, i have't any ideas about how to develop my project, r there anybody can give me some advices, thank you in advanced~!
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RESPONSES

  • Posted by Mushfique Manzoor on 5/14/2005 at 8:33 AM Accepted
    hi there

    i agree with Simon that the paper The Guardian should at first determine which spectrum of the US & canadian citizens. Who are its target consumers, Left-minded people, right wing ppl, neo-conservatives, hawks etc. Also we need to know the consumer profile of the target market.

    based on your target market/audience, target consumer profile, you should develop your campaigns. anyway some campaign theme ideas centered around which you can create a campaing are...........


    1. The Guardian -- World News from the World's Perspective

    2. The Guardian -- Bringing the World at your doorstep, everymorning

    3. The Guardian -- Ensuring Freedom of Speech


    btw, Simon mentioned an interesting point of the name itself might convey a right-wing impression. if you are not that kinda paper then your gotta ensure that this undesired impression is NOT communicated.

    hope this helps.

    cheers!!
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