Question
Topic: Advertising/PR
Print Ad Placement - Front, Back Or Covers?
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I have been doing some research on the Internet to determine how effective the placement of an ad is in a magazine. I do realize that the content/graphics of the ad is the most effective way to reach a reader, but aside from this is there any hard evidence or research that states that being on the inside front cover, front half, back half etc. is more effective than another?
There are a lot of conflicting opinions on the Internet and I would like to drill down on this a lot further. I am particularly interested in the effectiveness of an inside back cover since we have taken several ads in this position recently.
Any comments would be greatly appreciated.
Kind regards,
T.J. Dickson