Real-World Education for Modern Marketers

Join Over 610,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Copywriting

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Conference Follow Up

Posted by Anonymous on 125 Points
Hi Everyone

We recently sponsored and sent 4 members of staff to an industry conference of 200 people. As part of the sponsorship we have access to the delegate list. I would like to send out a post conference letter and more detailed info on our consultancy services. Some of the delegates we've spoken to, others we have not. Does anyone know of a good website where I may find sample follow up letters for this type of situation?
Any help would be much appreciated.

Many Thanks

  • Posted by rob on Accepted
    I have to agree with SteveA. You should certainly be up-front about how you got the names and why you are sending the letter. And most definitely you should use the experience of the four people who were at the conference to help craft the message.

    You will have a much more effective letter if it is personalized as much as possible to the delegates you have met with, and even speaks to the varying needs of those you haven't met with.

    Include an e-mail address where they can respond to your query or possibly set-something up on SurveyMonkey.com. Include a SASE for them to return anything you might want back from them, including leads, interest cards.

    Most of all, think how you'd like the letter to be it if was being sent to you. What would make you want to respond to such a pitch? What would make you comfortable and entice you to read on?

    Best of luck. If you are interested in more direct feedback about the letter itself, feel free to contact me.

  • Posted by rpoore on Member
    We are facing the same issue with a follow-up to conference attendees. I would like to simply say "thank you for coming" and let them know what our services are. How do I word such a letter when I am not the one who actually organized / put on the conference?

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!