PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Conference Follow Up
Posted by Anonymous on
3/21/2005 at 6:36 AM ET
We recently sponsored and sent 4 members of staff to an industry conference of 200 people. As part of the sponsorship we have access to the delegate list. I would like to send out a post conference letter and more detailed info on our consultancy services. Some of the delegates we've spoken to, others we have not. Does anyone know of a good website where I may find sample follow up letters for this type of situation?
Any help would be much appreciated.
3/21/2005 at 11:46 AM
I have to agree with SteveA. You should certainly be up-front about how you got the names and why you are sending the letter. And most definitely you should use the experience of the four people who were at the conference to help craft the message.
You will have a much more effective letter if it is personalized as much as possible to the delegates you have met with, and even speaks to the varying needs of those you haven't met with.
Include an e-mail address where they can respond to your query or possibly set-something up on SurveyMonkey.com. Include a SASE for them to return anything you might want back from them, including leads, interest cards.
Most of all, think how you'd like the letter to be it if was being sent to you. What would make you want to respond to such a pitch? What would make you comfortable and entice you to read on?
Best of luck. If you are interested in more direct feedback about the letter itself, feel free to contact me.
9/6/2011 at 8:57 AM
We are facing the same issue with a follow-up to conference attendees. I would like to simply say "thank you for coming" and let them know what our services are. How do I word such a letter when I am not the one who actually organized / put on the conference?
BACK TO TOP
Post a Comment
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Psych! Five Principles That Explain Why Consumers Take Action ...
by Laura Forer
Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B ...
by Carly Schoonhoven
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with