MarketingProfs Know-How Exchange : Web Alliance/Online Joint Venture Marketing

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Web Alliance/online Joint Venture Marketing
Posted By: fraza* on 5/13/2005 7:38 AM (CST)	500 Points
I am just two weeks away from launching an Online Joint Venture Camapaign. I am looking for some insight on the below given steps that I am going to take in order to execute the plan. My target market is college students. 1. Selecting Industries/websites to do a venture with, for instance Geeting Cards Websites, Online Text Books Stores, Online Music Stores, Students Job Sites etc. I have researched a list of Industries but would appreciate to know some more industries that cater to my target market. 2. Once the industries/websites are identified I need to select the ones that have good traffic rankings (Google PR of 5,6,7....), good Alexa Rankings (any standard I should follow for rankings?) How about sites with rankings of 5,000 and below? Need some suggestions on alexa rankings? Also any other factor I should look into before selecting the potential JV partner? 3. Now I need to contact possible partners. If I try to do it manually it would take more than 3 months or so to contact all the partners of all the industries. So I need a utility which can find me potential partners' list with their contact info by just typing the specefic keyword(s) and also can send the e-mail through the same utility. I found one, Super Affiliate Generator, looks like a great product, but its a touch expensive. Appreciate any other software that does the same functions but a little cheaper. 4. Suggestions on Joint Venture Proposal would be highly appreciated? At this stage I am only interested in sending e-mail proposals so I would like to receive comments on: >Subject Line >Lenght of E-mail >Proposal Copy (I've an Irrestiable Offer?) 5. I need to provide my partners an area where they can view the performance of my links/banners at their website(s) and track their sales commission. What would be better a choice an affiliate network or an affiliate tracking software? Please mention the name and the URL of which ever you are suggesting and with pricing structures. 6. I should have asked this thing in the first place but I guess its never too late. At this stage I am only interested in simply placing my links on the high traffic sites that cater the same target market as I do and give them attractive commission on sales generated through those links. I am calling this a joint venture but in reality its more related to affiliate marketing. Technically I am making affiliates for my sites, but I can't treat them as affiliates because they are not professional resellers of products on internet rather they have their own product(s) with higher ranking sites. So I would appreciate any more joint venture techniques from you guys for instance packaging my product with another product that cater to my target market. For example if I am selling mouth freshners, I would love to strike a joint venture with Cigarettes distributors and give them the offer of selling my product with their in a package and sharing the profit. I would appreciate such few more joint venture techniques. 7. And lastly, is there really a need to send potential partners a JV Agreement? Does it really matter? Because I feel it does not? If you guys feel it does, then let me know what should the aggreement be covering? Fahad Raza

Posted by: Wiglaf	Accepted Answer
5/13/2005 10:24 AM (CST)
It sounds like using Google Adwords or someother online advertising agency would serve you as well as a JV at this stage in your game. Your plan fails to provide sufficient reasons why a company of some reputation would want to enter into a partnership with an unknown product with unknown revenue potential and sharing that revenue potential. Moreover, it appears that you plan to manage the transactions, so they won't really be any reseller commissions. So, if thier job is to point people to your site, you have an advertising need, not a joint venture need. Good luck.

Posted by: mgoodman	Member Response
5/13/2005 9:12 PM (CST)
I understand that this train has effectively left the station, but I still have to ask why these issues never came up during the business planning stage. If you'd asked these questions then, you might have learned that successful marketers don't usually send mass mailings. They target their communication and make it specific to the recipient ... not just putting their name in the body of the message, but talking about how they can solve a specific problem that is high priority for the target. It sounds like you're more interested in "arranging the deck chairs on the Titanic." You already have determined that you're going to follow a path that may or may not be optimum, and now you want some help executing what may be a flawed plan. My advice would be to go back to square one, delay the launch a few weeks/months if necessary, and develop a plan that you can pre-test, or at least one based on the successful experience of others in similar industries.

Posted by: rob	Accepted Answer
5/14/2005 9:00 AM (CST)
Michael is right. Your current strategy is not a strategy at all but throwing at an undetermined target with your eyes closed. You do need to idenity your targets clearly and be able to address why they should ally with you and what's in it for them. You need to answer any questions they may have about you and your venture as it exists in terms of their business or possibly any competition you may have. Rethink how you want to contact your targets. With a title like you propose, your e-mail is as likely to end up being Spam as it is being read. r

Posted by: billc24	Accepted Answer
5/24/2005 11:30 AM (CST)
Fahad, While I agree with all that has been said above, I do think that there is the seed of a potential successful business in what you have proposed. I think you just have to rethink how you are approaching it. What is your core business? Who is your audiece(s)? Is the internet a vital part of your business or a means to an end? As suggested above, you need to convince a potential partner that what you are doing is going to be adventageous to them and that they are going to be associating with a winning idea and organization vs. something that will be gone before the ink on the agreement is dry. Good luck! Bill

Posted by: carrie77	Moderator Response
5/28/2005 3:14 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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