Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
A Pr Plan
Posted by Anonymous on
3/25/2004 at 4:49 AM ET
I am switching my career from journalism to PR prctice. My prospective employer asked me to prepare a PR plan for the launch of ABC fruit juice into the Nigerian market.
How can i go about this?
3/25/2004 at 4:51 AM
3/25/2004 at 4:59 AM
- one of the best resources on the web, I have some additional info too (
3/25/2004 at 8:32 AM
You might check out the student question section.
3/25/2004 at 6:16 PM
1. Decide what drives competitive products in your market.
2. Build a list of the opposite characteristics as they pertain to your product. Use that to differentiate yourself.
3. Create a media list. Send those that are important in those publication and outlets a press release, with samples.
4. Define a strategy based on your sales cycle, to outreach for press involvement.
4/9/2004 at 10:18 PM
I made a similar move a few years ago and I found the following books invaluable.
They helped me get our firm mentioned in local and national press which resulted in international business, so I guess it worked.
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
by Richard Laermer, Michael Prichinello
Public Relations Writing: The Essentials of Style and Format
by Thomas H. Bivins (Paperback - January 1999)
Power Public Relations: How to Get Pr to Work for You
by Leonard Saffir, John J. Tarrant
Avg. Customer Rating:
I hope that helps.
BACK TO TOP
Post a Comment
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
SEO Checklist: 15 Steps to Optimize Your Website
by Eugene Dediu
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with