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This question has been answered, and points have been awarded.
A Pr Plan
3/25/2004 at 4:49 AM ET
I am switching my career from journalism to PR prctice. My prospective employer asked me to prepare a PR plan for the launch of ABC fruit juice into the Nigerian market.
How can i go about this?
3/25/2004 at 4:51 AM
3/25/2004 at 4:59 AM
- one of the best resources on the web, I have some additional info too (
3/25/2004 at 6:16 PM
1. Decide what drives competitive products in your market.
2. Build a list of the opposite characteristics as they pertain to your product. Use that to differentiate yourself.
3. Create a media list. Send those that are important in those publication and outlets a press release, with samples.
4. Define a strategy based on your sales cycle, to outreach for press involvement.
4/9/2004 at 10:18 PM
I made a similar move a few years ago and I found the following books invaluable.
They helped me get our firm mentioned in local and national press which resulted in international business, so I guess it worked.
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
by Richard Laermer, Michael Prichinello
Public Relations Writing: The Essentials of Style and Format
by Thomas H. Bivins (Paperback - January 1999)
Power Public Relations: How to Get Pr to Work for You
by Leonard Saffir, John J. Tarrant
Avg. Customer Rating:
I hope that helps.
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