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Slogan/tagline For Biodiesel
Posted By: easd* on 6/9/2005 2:54 AM (CST) 250 Points
hello! i need suggestions for a tagline/slogan for a biodiesel product. the product, made from coconut oil, is a diesel fuel substitute or additive. its use will help clean the air and boost the local coconut industry. the product name is g-tron. thanks a lot!

cheers,
jesi

Posted by: mjklanac* Accepted Answer
6/9/2005 9:40 AM (CST)
G-tron Biodeisel - Stop polluting and start substituting

G-tron Biodeisel - Money does grow on trees

G-tron Biodiesel - An energy option that falls from trees

G-tron Biodiesel - A pioneer in keeping it clean

G-tron Biodiesel - The fuel of Father Nature's Truck

G-tron Biodiesel - So fresh & So Clean

~mjk
 
Posted by: Raj Beniwal* Accepted Answer
6/11/2005 4:32 AM (CST)
You could have mentioned the target market and the location for a better targetted tagline. Do it if you find time..

I'll try to give my share of response

G-TRON
"U live coz of environment..."

G-TRON
"put in your effort to save..."

G-TRON
"the nature stop..."

G-TRON
"Now.... stand behind your silencer"

Hope it helps.. Do give further details for better responses.

-Raj
 
Posted by: easd* Author Response
6/13/2005 8:59 PM (CST)
in response to raj's question, the target market is the transport sector in a small island community. thanks raj and mjk for your responses. i'm still waiting for more. thanks again.

easd
 
Posted by: Jo Masterson Accepted Answer
6/19/2005 4:20 AM (CST)
Hello,

G-TRON Because our families live here.
G-TRON Good for the Economy and the Environment.
G-TRON Good for our Community
G-TRON Good for business and good for our Island

Good Luck!
Jo
 
Posted by: mahwush* Accepted Answer
6/20/2005 8:12 AM (CST)
G-tron.... your pass to the pollution free envoirnment

Empower your vehicle with enviornment friendly G-tron

drink coconut, drive coconut as G-tron

G-tron License to combat pollution

G-tron License to kill pollution

I know, with some of the above I just got carried away but never mind if it can be helpful.
Good luck.
 
Posted by: ivanstorck* Accepted Answer
6/23/2005 5:34 PM (CST)
O.k. here's my $0.02

First - product name, can it be changed? It's very tech-y and has no implied benefit or association to cocunuts, biodesiel etc. If you change the product name, less need for a catchy tagline.

Cocounuts remind me of the great milk inside, smooth, fresh, and energetic. Drivers are looking for cheaper fuel, better performance, and convenience.

Clean-nut Desiel
CocoSauce Desiel
CleanCoco Desiel

G-Tron - Faster than a falling coconut
G-Tron - Crack open clean fuel today
G-Tron - Clean, natural and smooth running
G-Tron - as easy as falling off a tree
G-Tron - healthy air, healthy engine


For fun: If copyright is not too much of an issue check out Widespread Panic's song "I like coconuts" - would be a great soundtrack

Look for more green marketing tips on www.SustainableMarketing.com/blog

Aloha
Ivan
 
Posted by: phillip.roberts* Accepted Answer
6/24/2005 10:13 AM (CST)
How about:
G-Tron- A Pina Colada for Your Car
 
Posted by: NoStressXpress Accepted Answer
6/24/2005 11:17 AM (CST)
How about:

G-Tron: Healthy Fuel for Your Car Through the Magic of Coconut Fusion

G-Tron: Juice That Fuels

G-Tron: Coconut Power

G-Tron: Clean Fuel for Your Car & The Environment

Hope this helps.

Conrad
 
Posted by: nteetzel* Accepted Answer
6/25/2005 10:33 PM (CST)
Hi Jesi,

What else will the product do?

It will be hard to change consumer patterns based on cleaner air or the coconut industry alone.

Although it all sounds good, most people are driven by their own self-interests and needs – Whether we realize it or not, it’s human nature.

As a consumer ask yourself this question.

What will g-tron do for me? Right here – Right now?

Why should I go out of my way and: Change driving patterns - Shopping patterns – Change brand loyalty – Pay more – Pay less - Or why is it less? Is it cheap, or more economical?

Here is an example of a slogan I did for a client of mine. Take note of the word “Because” within the phrase. It gives the prospect a “reason why” or rational and believable explanation of our statement and why the consumer should do business with us.

More Than Just Quality … Best Prices – Guaranteed!
Because We Cut Out The Middle Man

It gives the consumer a definite reason to select you over your competition.

It is also called a USP or Unique Selling Proposition.

Many slogans are cute and funny and are remembered, but that is not enough to make the consumer hand over their money.

Many large corporations waste millions of dollars on catchy slogans – You know the ones that we just sing or whistle while walking in the front doors of their competition.

I hope this helps, and good luck.

Nick T
 
Posted by: billc24 Accepted Answer
6/27/2005 6:53 PM (CST)
Hey jesi!

What an exciting question! I have been following the biodiesel industry for awhile and am excited whenever I hear about someone actually going forward with a commecial application!

A lot of good suggestions and comments, but I want to raise a couple of my own:

There will be a small market for your product solely on its environmental and non-petroleum nature. There is another market that I think is much larger that is interested but needs to get past some concerns. Their cheif concerns will be "Is it safe for my car?" and "What will it cost me to use this?" Therefore, your promotions should address this. Something lilke "Safe for your car AND safe for the environment."

I would not emphasize the coconut origin of your product unless it is grown on the island. If it is, I would use an economic development angle in your message. You could use a message along the lines of "Why buy fuel from shieks overseas when you can buy it from farmers/growers here on the island?" of "Meet the local fuel barons (with a picture of local coconut growers)" If you import the coconuts, I would emphasize the environmental aspects and that the fuel is local grown.

Does the use of the fuel give off a coconut aroma? If so, I would make sure to mention that. I know that biodiesel that uses cooking oil sometimes smells like french fries.

I hope this helps!

Bill
 
Posted by: Mushfique Manzoor Accepted Answer
6/28/2005 8:12 AM (CST)
hi there

great response from experts. i agree with Bill regarding using the "safety" features in the tag line.

some ideas....

G-Tron: "Coconut Juice for your Car"

G-Tron: "My car runs on Coconut oil, what about yours?"

G-Tron: "Bio-Safe Fuel for your Safety"

G-Tron: "Safe Environment from Safe Fuel"

hope that helps.

cheers!!
 
Posted by: D4Demand Accepted Answer
6/30/2005 12:26 PM (CST)
Just thought I would weigh in.

GTRON
Keeping our island Paradise

GTRON
Gas That Relies On Nature

GTRON
the true natural gas

GTRON
Fuel for the future
 
Posted by: carrie77 Moderator Response
7/3/2005 7:30 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 
Posted by: carine__83 Member Response
10/8/2007 2:32 AM (CST)
I want a slogan for lebanon mountain trail
 


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