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Need Name For My Branding Project
Posted By: fitient on 6/10/2005 2:39 PM (CST)	1000 Points
i'm a student i'm interesting in how to building/brading new company or products. example in this case is : " i have many thing, many product as you want, as you dream but i have no brand, no name, nothing in trademark in the world. now i wanna you help me an idea to give me a name for this, may be it like as "deamond", "apolo", "orvis" "bmw",microsoft" "toyota" "scom", "dhl" etc... another names like that.. short, easy to remember, easy to write, to see, nice when writing on page, on notepad or show on any background color banner ads... help me and get 1000points instantly sincerely and best regard !!

Posted by: Gabriel*	Accepted Answer
6/10/2005 3:01 PM (CST)
Argo Belga Constantine Dahl Ether Flash Gargoyle Hammer Inquo Jumu Klone Layman Mazzi Nobble Orutu Panda Quantum Raven Stroodle Tuff Utoo Vandervegan Wakken Xavier YukkyYak Zonoozu That's my ABC list for you. It really helps to 1) fathom a product, 2) discern your target market, 3) create a branding strategy that resonates with and is relevant to that market, 4) Choose a brand name that supports your strategy. Example: 1) I want to have an airline company with comfortable seats and an executive atmosphere, 2) Businesspeople flying short distances during the day, 3) Cater to business people's needs, i.e. - no-hassle, pampered environment, get there quickly and on-time when you need to be there, 4) Midwest Express The name says where you can fly, and how quickly you can get there. The supporting messages address other needs: The best care in the air, etc. I know Midwest has recently undertaken a re-branding effort, but this was the first example that came to mind. Please let me know if any of this even remotely helped.

Posted by: Gabriel*	Member Response
6/10/2005 3:02 PM (CST)
Argo Belga Constantine Dahl Ether Flash Gargoyle Hammer Inquo Jumu Klone Layman Mazzi Nobble Orutu Panda Quantum Raven Stroodle Tuff Utoo Vandervegan Wakken Xavier YukkyYak Zonoozu That's my ABC list for you. It really helps to 1) fathom a product, 2) discern your target market, 3) create a branding strategy that resonates with and is relevant to that market, 4) Choose a brand name that supports your strategy. Example: 1) I want to have an airline company with comfortable seats and an executive atmosphere, 2) Businesspeople flying short distances during the day, 3) Cater to business people's needs, i.e. - no-hassle, pampered environment, get there quickly and on-time when you need to be there, 4) Midwest Express The name says where you can fly, and how quickly you can get there. The supporting messages address other needs: The best care in the air, etc. I know Midwest has recently undertaken a re-branding effort, but this was the first example that came to mind. Please let me know if any of this even remotely helped.

Posted by: fitient	Author Response
6/10/2005 3:08 PM (CST)
thanks Gabriel @mod help me del this topic thanks @all come to http://www.marketingprofs.com/ea/qst_question.asp?qstID=7935

Posted by: fitient	Author Response
6/10/2005 3:16 PM (CST)
hi Gabriel, thanks you @ Gabriel and any body 1. who in here have any keyword generator TOOLS ( with analysis of top keywords in bussiness ) ? please share me if you got any interest tools 2. who know about software ( i hear is door winzard ) may be used in generator many webpage automate with hightly recommended keyword ? best regard @all

Posted by: GKrehbiel	Accepted Answer
6/10/2005 3:52 PM (CST)
I'd use a random word generator, like this ... http://www.download.com/Random-Word-Generator/3000-2279_4-10361129.html ... and see which ones evoke the right sort of image.

Posted by: GKrehbiel	Member Response
6/10/2005 3:59 PM (CST)
Or try this. http://www.nexi.com/fun/rw/ Paste a bunch of words in the box (preferably words related to the project you're undertaking) and click on "slice and dice".

Posted by: virago*	Accepted Answer
6/10/2005 6:33 PM (CST)
Try www.wordtracker.com for the most used words on the net. You can do a search to find other word tracker tools but this is the most famous one. It's also best to be more specific about what key words in business you are looking for.

Posted by: Mushfique Manzoor	Accepted Answer
6/11/2005 8:03 AM (CST)
hi Robert how about having the brand name ROWMAC, thats taking your name in to account. do you have any partners, then you can take the initial of all of your names and create a new Brand name like DHL (its the initial of 3 founders' names) BMW is the acronym of Bavaria MOtor Works. Toyota is named after the founder of company. as you can see every brand name in the world has a hsitory of becoming that name in the first place. even Exxon, although nothing-meaning name, was developed after the earlier name Esso. and having just a name is not all. you have to make that name into a recognizable brand name, which when consumers hear/see/feel, will be able to relate to the product/service. that takes a lot of effort, time, money and other resources. hope this helps. cheers!!

Posted by: Mushfique Manzoor	Member Response
6/11/2005 8:06 AM (CST)
hi Robert how about having the brand name ROWMAC, thats taking your name in to account. do you have any partners, then you can take the initial of all of your names and create a new Brand name like DHL (its the initial of 3 founders' names) BMW is the acronym of Bavaria MOtor Works. Toyota is named after the founder of company. as you can see every brand name in the world has a hsitory of becoming that name in the first place. even Exxon, although nothing-meaning name, was developed after the earlier name Esso. and having just a name is not all. you have to make that name into a recognizable brand name, which when consumers hear/see/feel, will be able to relate to the product/service. that takes a lot of effort, time, money and other resources. hope this helps. cheers!!

Posted by: mgoodman	Accepted Answer
6/11/2005 7:33 PM (CST)
A brand name should fit with the key benefit your product delivers to the target audience. Nonsense names (Exxon, Xerox, etc.) need millions and millions of dollars in advertising before consumers understand who the company is and what they do. Those names also take years to sink in. Names like British Airways, General Motors, or Shangri-La (resort hotel) immediately communicate something useful. Not so with Orutu (or most of the other names on Gabriel's list). That's why you need to develop a positioning statement BEFORE you create the brand name/image. In the list Gabriel provided, how would you pick the winning name? What criteria would you use? If you don't know what the brand name is supposed to communicate, any name will accomplish your objective.

Posted by: mgoodman	Member Response
6/11/2005 8:52 PM (CST)
There are basically 5 ways to name a brand: 1. Use the name of a person, place, quality, or event (like founders -- Johnson & Johnson, McDonald's, etc. -- or famous people -- like Lincoln, Washinton, Lafayette, etc. -- or ideas like Crest, Tide, etc. -- or places like London Fog, Dansk, etc.) 2. Use a literally descriptive name -- Singapore Airlines, General Motors, etc. 3. Make up a nonsense name -- Xerox, Exxon, Kodak, etc. -- and spend a lot of money to make it mean something. 4. Create an acronym or abbreviation -- IBM, TWA, etc. -- whether it stands for something or not. (The television networks are great at this!) 5. Describe or allude to the benefit a customer might realize if they buy your brand -- Gleem (toothpaste), Joy (dishwashing detergent), Pampers (disposable diapers), etc. I'm not sure what your real objective would be, so it's pretty hard to come up with anything except perhaps nonsense names. Creating a brand name in a vacuum is something that no client has ever paid me to do!

Posted by: billc24	Accepted Answer
6/12/2005 2:03 PM (CST)
dear fitient, Something else to consider when selecting a name: Do you want to use a made-up word that doesn't have any previous meaning or connotation or do you want to use a name that has some previous meaning or connotation with which you can attach your brand. Both strategies have advantages. Using the made-up or "empty vessel" name, allows you to control the entire image of that name. You may be familiar with some branding challenges some companies have faced when choosing a name that had connotations they didn't anticipate. On the downside, because there is no previous meaning to the name, it is entirely up to you to give the brand meaning. You don't get to ride on the coattails of the names other meanings. Which is the greatest benefit to the second option of choosing a name that consists of a word or words that already have meaning. The downside is that you may not always know of ALL the meanings or connotations of that word. Slang use can also sometimes be a problem. Some companies choose a middle ground by choosing an obscure or other-language word for their name, thereby allowing them to take advantage of both previous meaning and relative obscurity. I hope this helps! Bill

Posted by: ekinyua*	Accepted Answer
6/13/2005 6:04 AM (CST)
i often have to come up with brand names for products in my company. tips Get the key benefit of the product then synonym names for the products. e.g if stand for fast call it quick serve Automatic teller machine- Autobank others Prestige ITkids ITsolutions excel Equick

Posted by: mbarber	Member Response
6/13/2005 11:09 PM (CST)
You're selling anything and everything? Okay then - two names 'All & Sundry' 'Anything & Everything'

Posted by: rob	Accepted Answer
6/14/2005 5:02 PM (CST)
Names are a reflection of the product. They carry the inspiration of the brand out to the public. Do not know the product, only leaves on with names that carry no meaning behind them. They are essentially empty vessels devoid of content. With that, here are some ideas that might fit that bill. Zerotime BlackMark Souless EmptyShare Emtimo Potee Z=O BrainFreeze BrainDrain ZeroIn ZeroOut HaveNot Noorla Cincit Zeronna Zerozo Slapital Slalipac Sregnar Tusdne Citats

Posted by: NoStressXpress	Accepted Answer
6/18/2005 9:18 AM (CST)
"If We Don't Have It-Nobody Else Does!" "Everything You Need From A to Z" "Dreaming About Something? Find It At My Store" "We Specialize In The Impossible. Miracles Upon Special Request!" "The Dictionary Is Our Catalog" Hope this helps. Conrad

Posted by: NoStressXpress	Member Response
6/18/2005 9:54 AM (CST)
How about: "The ANYTHING Store" "Your Wish Is Our Command" Hope this helps! Conrad

Posted by: thinkmor	Accepted Answer
6/20/2005 11:57 AM (CST)
Hi Fitient Where are you located? Are you thinking international, local? Agree with comments above but anyway, here are some ideas: The Brands Company EveryBrand No Name Company Nice Brand Brandsmiles Hope this helps. Zahid Adil

Posted by: Paul Copcutt	Accepted Answer
6/22/2005 2:44 PM (CST)
Robert All good advice so far. The alternative to a company brand, especially if you are not clear on products, markets etc is to brand yourself -what is unique about you and your skills that you can be something to everyone? Mr Universe Universal Global Guru Good luck!

Posted by: Paul Copcutt	Member Response
6/22/2005 2:58 PM (CST)
Robert You might want to approach this from looking at your own personal brand strengths - one way to name that is to go to - What Brand Are You? www.whatbrandareyou.com Good luck!

Posted by: Val (Moderator)	Moderator Response
6/23/2005 3:03 PM (CST)
Hello fitient. Welcome to our community! It looks like you posted this question 2 times, by mistake. I will combine the 2 pages into 1 for you, and I will refund the 1000 points for the extra question. Please read our Guidelines to learn how things work here: http://www.marketingprofs.com/ea/guidelines.asp Be sure to post your questions in our Student category from now on. Thanks! Best wishes, Val

Posted by: carrie77	Moderator Response
6/27/2005 1:52 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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