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Customer Behavior     
 
This question has been closed, and points have been awarded.
Music For Lawyers Reception
Posted By: stephenf4u* on 6/14/2005 3:11 PM (CST) 50 Points
Hi all. Finding your questions and answers interesting. I’m currently designing the 2nd entrance / lobby
to a solicitors (lawyers) and interested in suggestions of music that could be played. The solicitors deals at all
levels of law but this particular entrance (the 2nd) is open to general public enquiries not just appointments.
The practice is traditional however the customers could be anybody. Any advice would be great, regards Ste

Posted by: jusedom2 Accepted Answer
6/14/2005 3:56 PM (CST)
How about the theme from Jaws?

A company like muzak (www.muzak.com) offers a wide variety of options with little maintenance.
 
Posted by: E-Marketing* Accepted Answer
6/14/2005 6:15 PM (CST)
I'd avoid "I shot the Sheriff" by Bob Marley.
 
Posted by: stevea Accepted Answer
6/15/2005 6:17 AM (CST)
Hi

Personally, I’d avoid Muzak as it drives both undiscerning and discerning “victims” bonkers. You could end up being sued for mental distress or you could flip a litigant into fomenting a riot.

As it is a public space, you will need to reduce tension and encourage positive thoughts. Playing light classical music has been shown (Proceedings of the Institute of Psychiatry) to reduce tension and levels of violence in public places such as railway stations and bus stations. OK some of the violent people don’t like Mozart, so they go somewhere else to kick people’s heads in, but the link with reducing tension has been proven in stressy places such as dentists and doctors waiting rooms.

The tone of the music – light and emotional – has also been found to be conducive to encouraging people to buy through engendering positive thoughts. (British association of retailers)

The play list can be put together by consulting the typical classic FM schedule. Also, don’t forget the fee to the Performing Rights Society.

As to choices for individual tunes – I’ll bet you that one of your partners is a classics buff. Pieces should be about 3 minutes long and you should have enough of them for your longest client-in-waiting not to be subject to repeats. Avoid whole symphonies / concertos / operas / chorals etc as this will upset the small % of classicists who will want to hear the end, but can’t. Have a play list handy with your firm’s details on it as a marketing aid to hand out.

I’d avoid pop as it tends to polarise listeners and needs to be played too loud for a reception area. With the classics, if people like them, they’ll enjoy it. If they don’t, they usually don’t notice.

Lastly, for a further marketing push, if space allows (I saw this in, I think, Stephenson Harwood’s City office once) get in a string quartet or a piano quartet and issue open invites with a buffet.

Have fun

Steve Alker
Unimax Solutions
 
Posted by: Papadoc (Steve)* Accepted Answer
6/15/2005 3:16 PM (CST)
Take a letter Maria

Indiana wants me

Money - by Pink Floyd

Seriously, I'd go light classical and new age (instrumental). There are few people over age 25 who truly detest classical. If they aren't into it, they just ignore it.

An interesting way to set this up is to run MP3 files on a linux server. You can literally set up an indefinte number of files on a rotating list. This eliminates anyone having to monitor the thing, yet avoids the dreaded, "I've heard that piece so many times I could scream" response. Plus, if there's one that is particularly annoying (and I believe there's a law that one must exist on every CD) you can eliminate it.
 
Posted by: Deremiah *CPE Accepted Answer
6/16/2005 7:16 PM (CST)
Keep it Sweet & Simple,

Smooth light classical or light Jazz...That's it! Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

or

C-reating P-eoples E-ntertainment
 
Posted by: joolee.ong Accepted Answer
6/17/2005 10:20 AM (CST)
heyy ya...

i think that classical is a good bet.. popular ones only.

and maybe also music from the background of Sims and other games like that, that have music... i think sounds would be a beter word... that are pleasant.

or like lobby music... or piped in toilet music.. haha.

cheers,
JuLeS
 
Posted by: E-Marketing* Accepted Answer
6/17/2005 6:41 PM (CST)
As well - any known music you play will have copyright issues and you may need to be prepared to pay the US Music Artists Association (or whatever they are called). We have to do that in Canada, and I'm assuming that you'd face the same.
 
Posted by: JBtron Accepted Answer
6/23/2005 5:16 PM (CST)
stephenf4u,

You will not have to pay royalties on any music you legitimately buy for use within your own office. Period.

All music selection suggestions above are viable.

Whatever you recommend, please note that
aromatherapy
can be very effective to help relax captive office visitors. In some cases, the results are better than piped-in music or Muzak.

Hope this helps.

Best,

::JBtron
 
Posted by: E-Marketing* Member Response
6/26/2005 5:03 PM (CST)
Paint it red and black and play "Raise a little hell" by Trooper, & "Born to be Wild" by Steppenwolf.
 
Posted by: ozdesign Accepted Answer
6/26/2005 8:32 PM (CST)
Beethoven's Piano Concertos.

There are enough of them to not get boring and repetitive.
 
Posted by: carrie77 Moderator Response
7/1/2005 2:03 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 
Posted by: stephenf4u* Author Response
10/28/2005 9:14 AM (CST)
Thanks to everyone who answered my question, You have reinforced my thoughts about classical.
Thanks also for the humorous suggestions Kind regards Steve UK
 


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