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Brand Consultancy Firms
Posted By: badenhop* on 6/28/2005 10:12 AM (CST) 125 Points
Can anyone kindly provide me with the name of Brand Consultancy firms that provide both corporate and product branding services.
Specifically, brand architecture, name development and logo design, research and measurement, brand valuation, brand positioning and ROI modeling.

Thanks,

Stephen B

Posted by: thinkmor Accepted Answer
6/28/2005 10:40 AM (CST)
Hi Stephen

Quite a few of us do this for a living outside this forum. Can you provide any further details? industry, background of organization,B2B/B2C, location, reasons why you need to re-brand/re-position etc

What are your expectations? Do you have a serious budget?

Why not post your project here on the KHE Project Board so the relevant experts can potentially bid for your project?

Hope this helps.

Zahid Adil
 
Posted by: Papadoc (Steve)* Accepted Answer
6/28/2005 1:10 PM (CST)
These come in all shapes and sizes. Some probably wouldn't look at you, some would be all wrong for whatever it is that you want to do, some might be too small, too big, too specialized in an industry, or other such limitation.

The question is a legitimate one, but much like asking someone here for names of restaurants without adding any parameters to it at all.
 
Posted by: rob Accepted Answer
6/28/2005 6:05 PM (CST)
Like you have been told, it all depends on what you are willing to spend. That being said, here are some of the bigger firms.

http://www.lippincott-margulies.com/home.html

http://www.futurebrand.com

http://www.enterpriseIG.com

http://www.wolfollins.com

Hope these help a little. Best of luck.
 
Posted by: rdanoff Accepted Answer
6/29/2005 6:57 PM (CST)
There are numerous firms depending on what you want to accomplish. My firm approaches brand architectures using a variety of techniques which take into account the emotional components as well. It really depends on what you are trying to accomplish.

www.brandoutlook.com
 
Posted by: SteveByrneBranding Accepted Answer
6/30/2005 2:08 PM (CST)
Check out Landor Associates. They are a leading branding firm with corresponding premium hourly rates. They have a great site with lots of useful info.

http://www.landor.com/

What Is Branding?
Thoughts on the Art and Science of Branding ...
§ Branding Articles
§ Branding Dictionary
BrandAsset® Valuator


Hope this helps,

Steve
 
Posted by: Morar Consulting Accepted Answer
7/4/2005 3:36 AM (CST)
Having worked at Interbrand London for the last five years I have found that the market is full of excellent design agencies - both big and small. However there is still a lack of strong brand-focussed consultancies in the performance assessment, brand valuation and marketing ROI fields.

In general the management consultancies still have a stronger approach to these complex areas. However there a number of heavyweight brand-focussed consultancies emeging.

having worked at Interbrand Lodnon for the last five years I have found that the market is full of excellent design agencies - both big and small. However there is still a lack of strong brand-focussed consultancies in the performance assessment, brand valuation and marketing ROI fields.
30/06/2005 11:57:37 R A In general the management consultancies still have a stronger approach to these complex areas. However the better ones out there are smaller and more specialised: www.ninah.com www.intangiblebusiness.com and my own consultancy started with an an ex-Interbrand colleague - www.morarconsulting.com
having worked at Interbrand Lodnon for the last five years I have found that the market is full of excellent design agencies - both big and small. However there is still a lack of strong brand-focussed consultancies in the performance assessment, brand valuation and marketing ROI fields.

In general the management consultancies still have a stronger approach to these complex areas. However there a number of smaller and specialised consultancies emerging:

www.ninah.com
www.intangiblebusiness.com

and my own consultancy started with an an ex-Interbrand colleague - www.morarconsulting.com

Hope these websites stimulate your thoughts.
 
Posted by: Morar Consulting Member Response
7/4/2005 3:47 AM (CST)
Having worked at Interbrand London for the last five years I have found that the market is full of excellent design agencies - both big and small. However there is still a lack of strong brand-focussed consultancies in the performance assessment, brand valuation and marketing ROI fields.

In general the management consultancies still have a stronger approach to these complex areas. However there are a number of heavyweight brand-focussed consultancies emerging:

www.ninah.com
www.intangiblebusiness.com

as well as my own consultancy started with an ex-Interbrand colleague - www.morarconsulting.com

Hope these websites stimulate your thoughts.
 
Posted by: E-Marketing* Accepted Answer
7/7/2005 1:19 AM (CST)
Have a look at Taxi (www.taxi.ca).
 
Posted by: chough Accepted Answer
7/9/2005 3:08 AM (CST)
As an aside, there is a huge amount of really relevant, useful, educational and interesting information on most of the websites listed above, most have downloadable articles & publications that are really worth checking out. There's a typo in the Wolf Olins link too, should be www.wolff-olins.com :)
 
Posted by: Mushfique Manzoor Accepted Answer
7/14/2005 4:42 AM (CST)
hi stephen

you have not mentioned which industry you are in. the following is the link to various industry-wise consultants list.

http://www.business.com/directory/advertising_and_marketing/corporate_brand...

also check MegaPublic and Igor International.

http://www.megapublic.com/corporate-branding.html

http://www.igorinternational.com/press/fortune-naming-branding-firm.php

hope this helps.

cheers!!
 
Posted by: carrie77 Moderator Response
7/21/2005 8:14 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 
Posted by: pmb3boys* Member Response
7/21/2005 12:44 PM (CST)
I recommend Beveridge Seay (www.bevseay.com), a firm located in Washington, which provides these services under a rate schedule that is affordable for all businesses.
 


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