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How Or Where Can I Start My Own Clothing Line?
Posted By: Nazminhamid on 6/29/2005 2:45 PM (CST) 250 Points
Hi,i would like to start my own clothing line.But dont really know how to go about it.Or were to start from?Also like everyone i want good quality,and to be successful.Im alright when it comes to the designing sides,but dont not so much on the professional manufacturing,materials and how do i get anyone from my areas in london to do this with out ripping me off,and if and who can i trust when in comes to the sewing aswel?thanx ux

Posted by: mgoodman Accepted Answer
6/29/2005 7:33 PM (CST)
The very first thing you need to do is identify and define your primary target audience and learn everything you can about how they make their purchase decisions, where they shop, who/what influences them, what they want that they can't find today, and as much as you can about what they like and dislike about the lines available to them today.

If you don't start with that kind of market research, you'll spin your wheels for weeks or months without knowing if you have any chance of success or not.

After you've done your end-user market research, do the same thing with the retailers who serve that market today. Ask them what it takes for a designer to make it with their customers, how they make their decisions about what lines to carry, how much influence their sales people have on a customer's purchase decision, etc.

Until you've interviewed at least a dozen of each (end users and retailers), and analyzed what you've learned and what it means for your business, all the other things on your list are a waste of your time. Don't worry about the manufacturing or the materials or the sewing. They are not the central issues just yet.

Good luck. It sounds like you're embarking on an exciting journey.
 
Posted by: Pepper Blue Accepted Answer
7/1/2005 12:47 AM (CST)
Hi Nazminhamid,

You didn't say if you have any experience in the clothing industry or not.

If you don't, it is probably a good idea to get some before you embark on your entreprenurial journey.

You will learn what vendors you should have relationships with, what equipment to buy, what kind of people to hire, how much to pay them, how to price your products, where to get exposure for them, in short, everything you will need to help you get going in the right direction once you launch your business.

If might take longer to do get your own business going if you do this, and you might not like that, but in the long-run it will be time well spent.

Good luck, I hope that helps.
 
Posted by: SRyan ;] Accepted Answer
7/8/2005 2:03 PM (CST)
lik every1 else who wants to start a clothing line, you really should read the other questions and answers about it that have been posted on this website.

- click the Search Questions link on the right
- enter the keyword CLOTHING
- browse through the results that sound like you

And best of luck in that typing class! ;]
 
Posted by: Paul Copcutt Accepted Answer
7/14/2005 4:05 PM (CST)
Nazim

If you have not done so already make contact with the people at the London College of Fashion

http://www.fashion.arts.ac.uk/index.htm

and the London Centre for Fashion Studies

http://www.fashionstudies.com/

Speak to students, professors etc and get a feel for whats happening in the market and who might be recommended resources to approach

Shouldn't worry too much about the typing class - Tommy Hillfiger is dyslexic and look where it got him!

Good luck!
 
Posted by: carrie77 Moderator Response
7/21/2005 8:17 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Produciton Editor)
 


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