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Internet Cafe Tagline
Posted By: simy on 7/4/2005 1:45 PM (CST) 125 Points
Hi Guys

We are opening up an internet cafe, the name is e- City, teh colours re Blue and Red... can anyone help me with some tag lines?

We offer business services, Internet services, Computer training, gaming.

Thanks guys

Simy

Posted by: HDuong Accepted Answer
7/4/2005 7:42 PM (CST)
Simy,

This is a tough one. What was your process of thought for coming up with e-city?

Some taglines could be:

1. "The Smarter Cafe'"
2. "More Intelligent Coffee"
3. "Coffee, games and more"

HOpe that helps-

Henri
 
Posted by: mgoodman Accepted Answer
7/4/2005 9:22 PM (CST)
What is it you want the tagline to communicate? What's your intended positioning/value proposition. What georgraphic market? Who is the primary target audience? What unique benefit are you promising? Why should your target audience come to your place?

Let's say we come up with 25 tagline suggestions for you. How are you going to know which one to pick? What criteria will you use to evaluate them?

If we know that, we have a chance of being helpful to you. Without that, we're flying blind. Help us help you by sharing the positioning thinking you've done. And if you haven't done any yet, I'd recommend that you defer the question of the tagline until you have. First things first.
 
Posted by: simy Author Response
7/5/2005 10:08 AM (CST)
Hi Guys

Well Goodman, you sound just like my dad... but tough love is love nevertheless..:-) Ok...

Ecity is an internet cafe, not just any internet cafe...but one that offers everything in style and comfort.
Services in include Business Services: Photocopying, Printing, Typing etc. Internet access and all the tra la la
Computer Course, Literacy etc.
OR you can just unwind in the lounge area with a cup of cappa, or Mocha, or Black coffee (not limited to those three)

I want Students 14 and up, Young Adults, and the older more mature folks who just want to get out of the house.

Hope that was better than my first.


Simy
 
Posted by: ari.mckee Accepted Answer
7/5/2005 12:24 PM (CST)
"Spreadsheets taste better with cappucino."

"I'd like a double tall 1/2 skim 30 minute presentation on the upcoming acquisition in Cleveland, please."
E-City--you make sense, we'll make the coffee.

"Point, click, sip."

"You're plugged in . . . and the juice is flowing."
 
Posted by: jmueller* Accepted Answer
7/5/2005 1:48 PM (CST)
Comfortable technology solutions.

Technologically unique..and comfortable.

Kick up your technology and your feet.

Unlimited business solutions from comfort of our couch.

Unique business solutions in a unique business environment.

Our technical advisors are standing by to answer your questions and pour your coffee.
 
Posted by: Puru Gupta Accepted Answer
7/5/2005 3:03 PM (CST)
Simy,
Since your target segment is the younger crowd of teenagers, along with those who want to "take a break" - you should think in terms of combining the common factors to lure both the classes. Alternatively, you can pick specifics of each of these segments, some of which could be -
- Stress Relief for biggies
- Style for kids
- Hangout Chill Zone for kids
- Multiple Offerings at one single place

Since you want to reflect Relaxation specifically and not a serious place to be (on a broader perspective) I would recommend taking the humor line...

Few Suggestions for the taglines -

E-City
"Your Second Home!"

E-City
"The outer Soul"

E-City
"Take a pleasure Trip around"

E-City
"Tomorrow Never Dies"

E-City
"Future at your Doorstep!"

Hope this helps!
Regards,
Puru
 
Posted by: simy Author Response
7/5/2005 3:13 PM (CST)
Very good taglines fellas
I am waiting on Mgoodman's taglines to decide now..:-)



Simy
 
Posted by: chough Accepted Answer
7/7/2005 6:43 AM (CST)
Personally I LOVE "Point, click, sip"!
how about
Freshly brewed and fully connected.
 
Posted by: simy Author Response
7/7/2005 9:17 AM (CST)
I like that Chough :-)

Simy
 
Posted by: mgoodman Accepted Answer
7/7/2005 7:50 PM (CST)
Dad's back.

I don't think I can beat chough's tagline: Freshly brewed and fully connectecd.

Actually, I think you have a few good ones here (e.g., Point, click, slip), but I would be concerned that your target audience is pretty broad, and I think the tagline would be more effective if you narrowed the target to just students or just young adults. It's really hard to be all things to all people, and you're bound to have to make compromises unless you set yourself some pretty rigid priorities.

Also, since this is a local business, you might want to include some reference to the city in your tagline. Example: "Elm City's high-tech coffee bar." That also let's you tie into the name of your place where you use the word/concept "city."

P.S. I'm the strategy guy, not a professional copywriter. And I've had my share of being "Dad" for my own kids and several clients.
 
Posted by: simy Author Response
7/8/2005 9:31 AM (CST)
Thank you all,
for the great taglines...:-) I'll email you guys a picture when I am up and running:-)


Thanks Dad! ;-)

Simy
 
Posted by: chough Member Response
7/8/2005 9:42 AM (CST)
Look forward to having to ponder whether to go to Starbucks or e-City!
 
Posted by: simy Author Response
7/11/2005 8:58 AM (CST)
:-) Another idea!!!



Simy
 
Posted by: vic Member Response
9/10/2005 10:41 PM (CST)
Simy,

Sorry I got in late on this one, but the challenge was too great to pass up.

"Information brewed hot and fresh"

Good luck in your new venture!

Vic
 
Posted by: simy Author Response
9/12/2005 6:40 AM (CST)
Thanks Vic

Better late than never!! :-)



Simy
 
Posted by: admin Member Response
5/24/2006 12:15 PM (CST)
Hi Simy,

I just hit by your entry about Internet Cafe, as I was searching in the google. Hows your business doing? As I just started mine.

Rgds

JJ
 


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