Question

Topic: Taglines/Names

A New Kind Of Fitness Company Needs A Great Name

Posted by Anonymous on 7/8/2005 at 12:31 PM ET 1000 Points
We are launching a new fitness company - immediately starting with a personal training company, with plans to open the first gym within 2 years, then grow geographically. Other expansion plans include other branded health and wellness products and affiliations within this extended community.

Key point of differentiation is that the target market is Boomers and more specifically those who are retired (though not exclusive). The belief is that exercise can improve any life at any age regardless of one's history exercising, level of fitness and overall health and ability.

Another point of differentiation is our emphasis on individualized programs based on specific needs, age, concerns, resources, comfort with exercise and level of fitness, etc. The trainers are diligent in their attention to correct form and degree of challenge, maximizing results and minimizing the risk of injury.

We are not about building buff bodies. What we want to convey is that we can all do something about the quality of our lives, especially as we age. We want to convey that a life filed with vigor, strength, get up and go, liveliness, energy, confidence, self assurance, self reliance and hopefulness is possible for everyone.

In other words "We are all living longer. Are you up to it?"

The tagline we like is "Vitality at Every Age". My favorite thoughts for a name - Lifetime Fitness, My Time Fitness - are taken.

Need some creative juice. Can you help?

Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by michael on 7/8/2005 at 12:39 PM Member
    MY-tality





  • Posted by adammjw on 7/8/2005 at 12:55 PM Member
    Ever-FIT
    VigorWell
    VigorParlor
    and if the target group are retired guys then perhaps
    Ever-Hale

    Rgds

    Adam
  • Posted by SRyan ;] on 7/8/2005 at 2:19 PM Member
    Generation Fitness Training
    Ageless Fitness Group
    Timeless Fitness Training
    Eternal Fitness Training
    Infinity Fitness

    Get the idea? ;]
  • Posted on 7/8/2005 at 4:55 PM Accepted
    LifeStyle Fitness Group

    ShapeIt! Fitness Group

    LifeStage Fitness Group

    Just4You Fitness Group

    LifeCycle Fitness Group

    LiveWell Fitness Group

    Shape Up Fitness Group

    LifeTrack Fitness Group

    OTHERS:
    VitaLife, DynaLife, LifeForce, GetFIT, TimeTrack, Yes-U-Can, TimeLife (no, no -- that's a magazine... :-) )

    Good luck!

  • Posted by Mushfique Manzoor on 7/9/2005 at 2:23 AM Member
    hi chaylock

    great response above. how about these...

    1. Lifelong Fitness Group - Vitality at Every Age

    2. Lifespan Fitness Group - Vitality at Every Age

    3. Life Cycle Fitness Group - Vitality at Every Age (taking cue from Product/human Life Cycle)

    4. LifeStyle Fitness Group

    5. EverHealthy Fitness Group - Vitality at Every Age

    6. Forever Fitness Group - Vitality at Every Age

    7. All Age Fitness Group

    hope this helps.

    cheers!!
  • Posted on 7/9/2005 at 5:01 AM Member
    Hi chaylock,

    I have some suggestions:

    1. GYMFINITY
    2. GYM OF LIFE
    3. GYM KEEPS YOU GOING
    4. AGELESS TRAINING
    5. ALL AGE TRAINING
    6. FOR THE LOVE OF THE BODY

    I hope it would help. Good luck!

    Regards,

    tbfloro
  • Posted on 7/9/2005 at 11:22 AM Member
    The one thing I keep thinking of is the fact that Boomers are reluctant to identify themselves as "aging." Just look at the rebranding AARP has done to appeal to this new generation. With that in mind, I would suggest the following:

    Prime Fitness Group
    Vitality at Every Age

    You've got a great concept and I wish you the best of luck with it. Hope this helps!

    Best,

    Amanda
    Lucky Guppy Marketing
  • Posted on 7/9/2005 at 11:24 AM Member
    The one thing I keep thinking of is the fact that Boomers are reluctant to identify themselves as "aging." Just look at the rebranding AARP has done to appeal to this new generation. With that in mind, I would suggest the following:

    Prime Fitness Group
    Vitality at Every Age

    You've got a great concept and I wish you the best of luck with it. Hope this helps!

    Best,

    Amanda
    Lucky Guppy Marketing
  • Posted on 7/9/2005 at 11:25 AM Member
    Ugh. Sorry for the double post.
  • Posted by chough on 7/10/2005 at 3:58 AM Member
    A few extra ideas for the pot!

    OptaWell Fitness Group
    For Health, for Fitness, For Life

    Vitalus Fitness Group
    Energy for Life

    Loci Fitness Group
    The Rejuvination Station


  • Posted by The Radial Group on 8/10/2005 at 2:45 PM Member
    I like an earlier poster's point about the aging continuum. We see this with our clients in the health club industry.

    The physical condition of most people in their 30s and 40s is relatively similar, but enormous variation develops among people as they age. Some people in their 70s are bedridden even though they have no acute illness, while others are still going strong.

    It's the product of many lifestyle choices over a lifetime + genetics + environment, not so much a product of chronological age. So with this segment it's even more important to market to them based on their capabilities/goals, not just on age.

    But: as a practical matter, in most communities adults in their 50s and beyond are unfit and overweight and starting to experience health problems related to their inactivity. Traditional fitness businesses ignore/underserve this market. So the business opportunity is very real.

    Key concerns of this segment: fear that increased activity will harm or kill them; intimidation by equipment they don't understand, often at a point in their lives when they are less able to assimilate new info, a sense of hopelessness that they're too old to be successful, fear of early disability leading to nursing home.

    As a group, they tend to be much more motivated/loyal than younger customers. Designing your services to "meet them where they are" capability-wise and ensure small, early successes will be huge in attracting/retaining them.
  • Posted on 11/17/2005 at 10:23 AM Member
    The name of the business is not that important, as long as it doesnt sound Hardcore, after all look at Ralphs, Kroger, Publix, Alpha Beta, Smiths, Luckys- none of these names have any indication that they are Grocery stores.

    It's your message and how you advertise what your services are to your target audience.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)