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Why Do Compaines Change Logos

Posted by Anonymous on 250 Points
a study on why compaines change logos

  • Posted by sham on Accepted
    hi shreky
    i agree with sofiapsomi that companies should not change logos often because it leads to lot of confusion among the target customers.
    however sometimes if the logo adopted is not giving desired results you may change the logos the reasons could be
    1. the current logo does not communicate the business and the products properly to the target customers
    2.the currest logo is not appealing
    3. the company shifts its focus on new segment/business which is not represented in the logo
    4. takeover of the company by a new company
    5. merger of the companies where the other company is much bigger and is being recognised more by the customers so its logo will be new logo of merged company.
    6. merger of the companies where both comapnies are equal and hence new logo is designed to incorporate the core business/values of both companies.
    however i do not agree with Jared that the companies change logos because the management gets bored with the current logo it looks funny to me.
    hope this helps you
  • Posted by carrie77 on Accepted
    You might want to check a previous discussion, Rebranding Do's and Don't's (http://www.marketingprofs.com/ea/qst_question.asp?qstID=8506). It has some wonderful links to examples.

    Carrie
  • Posted by carrie77 on Moderator
    Hello all. I am closing this question since there has been no activity in over a week. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)

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