Know-How Exchange : Taglines/Names

Why do you want a tagline? What do you expect it to do for you? If we understand that we have a chance of coming up with one.

Think of it this way: What if we come up with 25 possible taglines? How will you decide which one to choose, or whether any of them are any good? What criteria will you use to make that decision?

If you can express that to us up-front, then there's a chance we can come up with some on-strategy alternatives for you to consider. Otherwise, we're flying blind.

Separate subject:

Your description of your company is inward focused. It describes what YOU do, what YOU deliver, etc.

Take a shot at telling us what's in it for the client. If you could get a client to create the perfect testamonial or recommendation, what would he/she say?

Make sure the ideal customer statement is true/accurate, competitive (i.e., what makes you different from and better than your competition?), benefit oriented (not facts and features), and simple, direct, and singleminded (not a list).

Fitness Intelligence Tank:

"Where smart bodies go"

"Your fitness is our business"

"Fit. Smart. Guaranteed."

"Your guaranteed fitness advantage"